Recommendations

Recommendations from Influencers are a reliable go-to source when it comes to deciding which brand your next purchase will come from. With an influential presence in the beauty industry, companies rely on bloggers and talent to promote their products or services in an organic and honest way – as well as driving traffic and sales to their social platforms and website.

bloggers outreach

Outreach Program

With this in mind, RKM have built an influencer outreach program to support our clients and brands in building relationships with key, relevant social bloggers and influencers in the beauty, medical aesthetics and wellness industries – many of which are just as powerful as mainstream publications.

We do this via:

  • Brand immersion, outreach and gifting to a targeted list of influencers and journalists who have a strong social media presence
  • Cross promotion and collaborations with like-minded brands to build following and engagement
  • Regular competitions to create a buzz around the brand and gain new followers
  • Affiliate programs with relevant influencers to drive traffic and sales
  • Paid for strategies with approved pool of influencers if required

The key to working with influencers is finding the right ones that embody your brands image and ethos and who your targeted consumer is likely to follow. RKM have a wide network of trusted influencers who we work with on a consistent basis in the beauty, aesthetics, lifestyle, health and wellbeing industries. Using a targeted influencer list, carefully curated for each individual client, we outreach to influencers on behalf of the brands we work with – briefing them on key messaging, latest launches and the newest innovations to create a buzz on social media and increase brand awareness.

Influencers

Every influencer is different which is why we love to schedule monthly one-to-one meetings, just like we do with top-tier press members, so we can go out and meet with them face to face. As a result of this we have lasting relationships with key influencers and regularly achieve impactful social media coverage.  This helps to successfully increase our clients brand awareness, website traffic and most importantly, sales.

Cross-promotional opportunities are a great way of increasing numbers (in every sense of the word) and growing a more engaged community on your social platforms. Working with influencers as well as other non-conflicting brands on social media competitions is a great way of becoming more visible to consumers. Choosing the right influencer or brand to work with on these types of opportunities is key, which is why RKM will make expert recommendations and organise logistics, schedules and messaging.

Affiliate Schemes

Another great way of working with influencers is by carrying out affiliate schemes. RKM work with their clients to support and drive their overall marketing and sales strategy, managing or facilitating affiliate schemes with on-target influencers to increase social media engagement and drive lead generation and sales. RKM work with influencers organically, selecting those who really resonate with the brand, have a genuine interest and passion in what they are promoting and who are on-target for the brand to ensure authenticity and credibility. RKM outreach to their recommended pool of influencers, agree a strategy and promotional code with their clients and set up the program to drive website traffic and sales to the brand. This is also a beneficial way to work with an influencer on a bigger campaign without payment and means that for every purchase made using their code they will receive a small commission. This allows for the influencer to feel that it is a reciprocal arrangement and so they promote the brand as often as they can.

We regularly update our social coverage achievements on our Instagram ‘INFLUENCERS’ highlights reel, which is a great place to see who we have been outreaching to and the content they create for our clients. If you would like to discuss our influencer outreach program in more detail with us, please do not hesitate to get in touch at enquiries@rkmcom.com. We hope to hear from you soon!