Events & Experiential
On brand media events are a great way to further cement brand relationships with key press and influencers. Events and experiential activations serve as an excellent way to get brand and product messaging straight your target media and provide a unique opportunity to have their undivided attention, working to provide editorial inclusion, social media visibility and ultimately customer engagement. Whether it is an intimate press breakfast or dinner or a product masterclass, they provide an opportunity for press to be fully immersed in a brand and truly understand its messaging.
Whilst intimate, educational focussed events are great for generating unique editorial angles, wider direct to consumer or large-scale press events are an ideal way to maximise brand awareness amongst target demographics. RKM regularly partner with leading publishing houses for mass journalist seeding, have created BAFTA suites and also execute consumer activations such as festival pop-ups for brand profile and sampling .