Social Media

With social media continually evolving and with new social channels being created, there are now many ways a brand can speak to its followers. Nowadays, most brands are discovered through social media, so their social platform has become even more of an essential tool to becoming recognised and well-known.

At RKM we have a team of PR and Social Media experts with a wealth of knowledge to manage all aspects of social media for our clients. Not only should successful social media platforms drive a good engagement from its followers, but it will also seek to attract new ones, and offer multiple ways of purchase as well as looking streamlined and harmonious.

Content Creation

Content creation for social media can come in many forms, but the key types are:

Lifestyle

To stop a brands social media feed feeling too sales-focused, at RKM we work with our clients to create social media posts that include lifestyle imagery that is on-brand, aesthetically pleasing and ensures their channel is cohesive and engaging.

Styled Product Photography

At RKM we work with selected and trusted photographers to create well-styled product photography that we would then use intermittently throughout a brands social media feed. Managing all aspects of this brief, RKM then compile the product images in monthly content calendars, ensuring all images are planned at least a month ahead.

Inspirational Quotes

Forming a brand identity on a client’s social channels is super important so that people can connect and feel that there is a voice behind a brand. RKM use a mix of lifestyle, inspirational and wellness quotes to achieve this and ensure that channels are engaging and interesting. Inspirational quotes are also very popular for users to share on their own stories where their following would see, creating more brand engagement overall.

Instagram Stories

Not only is a brands social media feed posts important, but Instagram stories are also key for days where there are no feed posts. A mix of educational content, calls to action, reactive and proactive news, and influencer coverage received, will create engaging and inspiring Instagram Stories that will be fun and easy to watch.

User-generated/Influencers

Using bloggers and social media influencers is now one of the major factors in creating an amazing social media presence as they create buzz around your brand and bring their following to you. Blogger and influencer content are a valuable source of evergreen content which RKM will intersperse with a brand’s own content each month to showcase the positive reviews the brand receive from press, influencers, and consumers. Various types of new digital content development is also utilised from social media channels across Instagram and Facebook, such as; Instagram stories, Q & A’s, polls, GIFS, and swipe ups.

Ultimately, you want your audience to want to click that follow button and buy into your brand, and your social media content might be the first step to achieving this. If you would like to know more and find out how RKM can help grow your brand, please do not hesitate to contact us at enquiries@rkmcom.com.

We hope to hear from you very soon!