Sambucol

Sambucol is a trusted supplement and the number one brand for immunity in the UK.

Sambucol Health PR

Sambucol

Sambucol is a trusted supplement and the number one brand for immunity in the UK.

THE BRIEF

RKM were appointed as the official health PR partners for Sambucol to support in the UK market through a strategic press and social media campaign, building up a loyal following of brand advocates amongst leading industry experts and influencers in the UK, as well as positioning the brand in the media as the number one brand for immunity in the UK.

RKM worked alongside Sambucol on a number of creative PR activities such as creative mailers to showcase the brands hero products through the seasons, as well as influencer campaigns to further develop relations and attract a new consumer audience in the UK.

Through strategic PR activities for Sambucol, RKM handled all consumer media announcements and press coverage, product placement and reviews, social media management and influencer engagement, as well as generated and sustained press and media visibility.

Sambucol Health PR logo

THE RESULTS

Combined media reach (million)

pieces of press coverage since the start of the campaign

%

of targeted press and influencers were briefed

creative mailer activities managed

Sambucol Health PR in the Metro
Sambucol Health PR in the press
PR in magazines
Health PR

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