Sambucol
Sambucol is a trusted supplement and the number one brand for immunity in the UK.

Sambucol
Sambucol is a trusted supplement and the number one brand for immunity in the UK.
THE BRIEF
RKM were appointed as the official health PR partners for Sambucol to support in the UK market through a strategic press and social media campaign, building up a loyal following of brand advocates amongst leading industry experts and influencers in the UK, as well as positioning the brand in the media as the number one brand for immunity in the UK.
RKM worked alongside Sambucol on a number of creative PR activities such as creative mailers to showcase the brands hero products through the seasons, as well as influencer campaigns to further develop relations and attract a new consumer audience in the UK.
Through strategic PR activities for Sambucol, RKM handled all consumer media announcements and press coverage, product placement and reviews, social media management and influencer engagement, as well as generated and sustained press and media visibility.

THE RESULTS
Combined media reach (million)
pieces of press coverage since the start of the campaign
%
of targeted press and influencers were briefed
creative mailer activities managed
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