NAKD
A new cosmetics line launched by global fashion retailers NA-KD

NAKD
A new cosmetics line launched by global fashion retailers NA-KD
THE BRIEF
Already an established and successful global fashion brand, RKM Communications was instructed by NA-KD to support and consult on the launch of its new cosmetics line, NKD-BTY, into Europe, providing strategic counsel on its external communications strategy and press and influencer outreach programme.

Services utilised
Market Entry & launch
Events & Experiential
Media Relations
Social & Digital Media
THE RESULTS
As a result, NKD-BTY was successfully launched into Europe and its focus markets; DACH, Nordics, Benelux, France, through a comprehensive launch strategy and press and influencer campaign.
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