Guava & Gold
A luxury Bath and Body range
Guava & Gold
A luxury Bath and Body range
THE BRIEF
RKM were appointed to launch Guava & Gold into the UK market through a strategic PR and social media campaign, build an army of brand fans and advocates and support the brand with its retail and distribution programme.
Services utilised
Market Entry & launch
Media Relations
KOL & Influencer engagement
RKM Consulting
Social & Digital Media
Distribution & Retail
THE RESULTS
Through a targeted gifting strategy, consumer media announcement, product placement, wider features, brand profile mentions and blogger engagement, RKM generated and sustained engaging press visibility and brand awareness positioning Guava & Gold as a leader on the body care scene.
RKM have been responsible for growing the Guava & Gold social media platforms, while increasing engagement brand awareness and social media visibility
pieces of coverage since relationship started
combined reach (million)
%
journalists at target media titles have been briefed
Contact us to find out more
Get in touch with us here at RKM to see how working with us can help your business grow.
