Be in front of your customer with RKM Communications PR and Media Relations Program
RKM’s PR and Media Relations Program
It is a known fact that presence in key media titles both online and in print, creates brand visibility and trust that positively impacts sales. In fact, our wonderful client Dr. LEVY Switzerland sold-out of its new Contour Pro device launched in October 2022 within just two months on major retailers such as Cult Beauty!
The RKM team have worked with the brand for a number of years supporting its growth into new retailers, clinics and medispas. Having consistently achieved editorial coverage in top-tier media titles, securing award-wins and organising events with key journalists and media, the brand is now a firm favourite amongst some of the industry’s most respected titles with a loyal and ever-growing customer base.
“RKM goes to every length to support the Dr. Levy Switzerland brand. The results are visible, with more awards recognizing our brand, coverage in top tier consumer media titles such as Tatler magazine for our new product launches, and awareness growing rapidly.”
According to Mintel, beauty retail sales rose 4.9% in 2022 to £12.9 billion and is expected to continue on this positive trajectory, forecasted to reach £13.6 billion by 2027. So, there is plenty of opportunity for growth for beauty brands already established and launching into the market. Building and showcasing brand trust and desire to your customers, both new and existing positions and elevates you amongst your competitors, furthers your reach, and importantly generates sales.
Our PR and Media Relations program will build relationships with key media outlets and help you tell your customer base why they should be spending their money with you. Our wide and trusted network of editors, freelance journalists and media publications in the beauty, aesthetics and health & wellness industry has been built up over 20 years.
We will put your brand in front of influential journalists and publications through key activations including:
- One to one briefings
- Gifting and sampling
- Awards and cross promotion
- Events and brand immersion
- Brand ambassadors and spokespeople
- Expert commentary
As winter draws to a close, the monthly consumer glossy magazines which work to longer lead times of at least four months ahead, will already be planning their spring issues, so you must be speaking to them now to secure editorial coverage in time for the new season.