Retail Sales
Facilitating sales and network opportunities for business and consumer
Retail Sales
Facilitating sales and network opportunities for business and consumer
The pandemic has changed the way we do business in many ways, including the UK distribution of beauty, lifestyle, and wellness brands. In our experience over the last 12 months with the brands we work with, key retail outlets are seeking products that have a presence in the media paired with a loyal following of influencers and key opinion leaders positively endorsing them, before taking on anything new.
RKM work with their clients to facilitate sales and network opportunities for business and consumer. Ranging from distributors, aesthetic practices, clinics and medispas, to department stores, leading e-commerce platforms and specialist retailers, RKM have a wide network of contacts which can be utilised to spread the word and create new introductions for brands.
PROGRAM OVERVIEW
Ideally a brand will also have some form of existing retail presence to demonstrate sales performance and demand as outlets can be reluctant to take on anything that is completely new. They cannot justify the spend and cost of the products and the required press and marketing activities to generate visibility, awareness and sales.
It is therefore vital to first have a PR and social media campaign to secure media coverage for your brand, positive reviews and endorsements from trusted industry influencers, and an engaging social media platform with a loyal following.
After we have generated consumer demand for our brands through our press office and social media programs, we utilise the coverage and reviews secured as tools for our sales presentations to ensure our clients stand out from their competitors. Our clients are regularly featured in top tier consumer and online publications as well as amongst the industry’s most respected influencers, enabling them to demonstrate to retailers that they are in demand.
Having an established agency to support a brand with their retail efforts has proven to be successful for many of our clients to show the retailer that support will be given through PR and editorial credits.
KEY ACTIVITIES
- Introductions to RKM’s wide network of retailers, distributors, stores, boutiques, clinics, and medispas.
- Strategic counsel and recommendations for outreach and approach.
- Creation of outreach list targeted at retailers and sourcing relevant contact information.
- Creation of visual and personalised mailer boxes to key retailers to showcase the brand as an introduction.
- Support with sales activities such as creating retailer presentations.
- Outreach recommendations and strategy advice.
- Facilitating a presence at key industry events which is vital as many retailers attend these such as gifting, sampling in beauty boxes, speaker opportunities and sponsorship.
“From the beginning the contact was excellent. Time is passing by and thanks to the RKM our brand is now selling in several points in the UK. We have been mentioned on Social Media profiles such as Alex Steinherr and get great publications in on-line and printed press in the UK. We cannot wait what the future will bring for us thanks to RKM!”
“We were really impressed at the level of traction we got in the media in the very early stages of the campaign. We feel that RKM has put Myrror on the map and is helping us establish a name for ourselves in an industry that we didn’t have the contacts in ourselves. RKM has access to all the right people from both media and influencers and knows how to approach them to get the best results.”
Contact us to find out more
Get in touch with us here at RKM PR to see how working with us can help your business grow.
