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The brief

RKM were appointed to relaunch SALON64 into the UK market through a strategic PR campaign, building up a loyal following of clients amongst the leading UK press and influencers, supporting the brand and its development in their second year of business. RKM also worked alongside SALON64 on the launch of their brand-new exclusive members club – CLUB64. Through strategic PR activity for both relaunching SALON64 into the media and launching CLUB64 via consumer media announcements and press coverage, treatment and experience reviews, brand profile management and influencer engagement, RKM generated and sustained press and media visibility, positioning SALON64 as the game-changing leaders on the hairdressing scene.

RKM Communications

Services utilised

  • Media Relations
  • Events & Experiential
  • Market Entry & launch
  • RKM Consulting
  • KOL & Influencer engagement

RKM Communications

Services utilised

  • Media Relations
  • Events & Experiential
  • Market Entry & launch
  • RKM Consulting
  • KOL & Influencer engagement

Results

As a result we have reintroduced SALON64 to key press and influencers via one on one appointment bookings, expert comment opportunities in key publications, an in-salon party to celebrate the salon’s 2nd Birthday and on-going cross promotion opportunities with relevant brands to create a buzz around the brand.

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press and social media coverage since relationship starred

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combined reach (million)

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of journalist at targe media titles have been briefed (percentage)

Contact us to find out more

Get in touch with us here at RKM to see how working with us can help your business grow.

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