Be in front of your customer with RKM Communications PR and Media Relations Program

According to Mintel, beauty retail sales rose 4.9% in 2022 to £12.9 billion and is expected to continue on this positive trajectory, forecasted to reach £13.6 billion by 2027. So, there is plenty of opportunity for growth for beauty brands already established and launching into the market. Building and showcasing brand trust and desire to your customers, both new and existing positions and elevates you amongst your competitors, furthers your reach, and importantly generates sales.

We will put your brand in front of influential journalists and publications through key activations including:

• One to one briefings
• Gifting and sampling
• Awards and cross promotion
• Events and brand immersion
• Brand ambassadors and spokespeople
• Expert commentary

As winter draws to a close, the monthly consumer glossy magazines which work to longer lead times of at least four months ahead, will already be planning their spring issues, so you must be speaking to them now to secure editorial coverage in time for the new season.

If you would like to discuss how we can help you build those important relationships and increase your sales and revenues, contact us today on 020 3130 7090 or by emailing enquiries@rkmcom.com.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

Richard Branson, Entrepreneur & Founder of the Virgin Group 

Are you worried about your sales?

Are you worried about how your company will survive in these unpredictable economic times?

If the answer to these questions is yes, then you should consider a PR and Media Relations campaign with RKM Communications.

It is a known fact that presence in key media titles both online and in print, creates brand visibility and trust that positively impacts sales.

Starting from £2,000 plus VAT per month, our PR and Media Relations program will build relationships with key media outlets and directly reach your customer, both existing and new. Through our outreach we will help you tell your customer base why they should be spending their money with you.

Trusted

Our wide and trusted network of editors, freelance journalists and media publications in the beauty, aesthetics and health & wellness industry has been built up over 20 years. Our clients are regularly featured in top tier consumer and online publications. We will put your brand in front of influential journalists and publications through key activations including:

• One to one briefings
• Gifting and sampling
• Awards and events
• Brand ambassadors and spokespeople
• Expert commentary and cross promotion

We work with our clients to help them build consumer trust and demand, position them amongst their competitors and provide them with the tools they need to grow their customer base, further their reach and most importantly…generate sales.

Valuable

Not to be confused with advertising. PR is known to be much more valuable for brand trust. Advertising is telling people something; PR is third party validation telling people why they should buy it and why they should make it part of their lives. Having a top-tier, respected journalist positively endorsing your brand creates trust, preference, and desire.

Our PR & Media Relations Program starts from £2,000 plus VAT per month. If you would like more information visit our services page or to discuss how we can help you build those important relationships and increase your sales and revenues, contact us today on 020 3130 7090 or by emailing enquiries@rkmcom.com

Heading into recession

As we are now according to sources heading into a recession, it is more important than ever to ensure your business, your product and your service is visible to your target customer both old and new. With less money in people’s pockets, if you are not telling them why they should buy your brand, then your competitor will be telling them why they should buy theirs.

As reported by the BBC recently, the Bank of England has warned that the UK is heading for a recession due to raised interest rates and the increased cost of living. Simply put there is less money in people’s pockets, so anything purchased needs a very good reason why. To continue generating sales and revenue, consumer loyalty and trust is imperative because when people have less money, these factors will determine where they spend it.

Get support

A strategic press office and influencer outreach program with RKM Communications will support you in communicating your brand messages to your target customers maintaining and increasing your visibility with them. Positive reviews and endorsements from trusted influencers, editorial features in top-tier publications and engaging messaging and content, are all vital to telling people who you are, what you do, and more important why you do it and why people must have it in their lives, whether that be a product, treatment, or service, to continue driving sales and revenues.

It is also more vital than ever to stand out from your competitors and rivals during times of economic uncertainty, especially as consumers will really be thinking about where they should spend their money. By positioning your brand as trusted experts and thought leaders, we know from experience that this retains old customers, attracts new ones, and generates sales.

Maximise Sales

The RKM team are fully equipped to support our clients to maximise sales and revenues with all the services we offer which we tailor to our clients based on their needs and goals. Having kept our customers thriving during the pandemic, our proven activations and strategic communication strategies have not only ensured that our clients stay at the forefront of the industry, but have actually increased product sales and treatment bookings as a direct result of our work.

If you would like to chat more about how we can help you keep front of mind to your customers both new and existing, please get in touch!

Build organic relationships with key influencers to reach new audiences, increase consumer awareness and in turn generate sales and revenues.

We are proud to represent and work with some of the most respected and trusted brands, clinics and practitioners in wellness, aesthetics, and beauty. As a full service communications agency we guide our clients on all manner of customer relationship building, and our Key Opinion Leader and Influencer Engagement Program has been created to organically build relationships with targeted social influencers to increase reach and brand awareness amongst new audiences.

Our wide network of trusted social influencers in the beauty, aesthetics and wellness industries are those we work with on a regular basis, and who are now as powerful as mainstream publications. We secure brand and/or product / treatment visibility across multiple platforms to drive traffic, increase following and positively impact sales.

We understand how important it is to maintain your customer relationships and having KOL’s and influencers involved with and championing your brand not only strengthens these existing relationships, but crucially it also widens your customer base and reach; by generating vibrant, new and interesting content to help create a buzz and excitement around your brand.

We are uniquely able to facilitate organic relationship building amongst our client portfolio and the industry’s most respected key opinion leaders thanks to our extensive network built over 20 years in the sector. Our clients have seen a notable increase in their following, audience reach, and brand visibility which has in turn driven their sales and revenues.

If you would like to learn more about our Key Opinion Leader & Influencer Engagement Program to build brand awareness, tap into new audiences and increase share of voice, growth, and revenues, then please do get in touch!

Contact Us

Increase Revenues

As we look ahead to the new year it is important to maximise opportunities for growth and increase revenues as we enter 2022. While the world seems to be returning to a new normal, it is still important to safeguard and plan ahead to be fully prepared for what is to come.

It is therefore vital to ensure your customers both new and existing are hearing about you to build and maintain brand awareness and demand for your products or services, so you stand out from your competitors and grow your sales and revenues.

Strong Advertising

A strong social media advertising campaign will help you to reach both new and existing audiences to achieve widespread messaging and awareness, keep your brand front of mind for those seeking beauty and aesthetic treatments or products, and create an excitement amongst target consumers.

Many businesses utilise social media as a public facing shop front, taking pride in their online personas and using carefully selected imagery and professional constructed captions to create a unique, brand appropriate, tone of voice. This is necessary to increase awareness amongst target audience demographics, establish and maintain brand loyalty and increase traffic and sales.

However, social media advertising is often an afterthought, boosting posts with varying budgets to either suggested audiences or shared interest audiences targeting similar brands and industry key words may increase likes, comments, engagements and followers, however is unlikely to result in notable web traffic increases and even less likely to produce spikes in sales or enquiries.

PR and Social Medial Experts

The RKM team of PR and social media experts understand that there is not a one-size-fits-all approach and work with their clients and their preferred budgets to generate brand awareness, website traffic and sales conversions, generating results far better than industry averages and have a track record of outperforming major retailer’s PPC campaigns. For example, a recent social media ad traffic campaign executed by RKM running alongside a major PPC campaign contributed to over 25% of our client’s overall sales with a national retailer, using only 10% of the budget of the PPC campaign.

If you’d like to learn more and discuss about how our ads management service can help increase sales and awareness for your business then please do get in touch!

Safeguard Your Business

As we enter 2021 and continue to navigate our way through a third national lockdown, it is more important than ever to safeguard your business and increase your customer base to generate sales and revenue. Entering a new year and new restrictions can seem daunting for many businesses, particularly those unable to operate, and the uncertainty of future demand amplifies the difficulty of the pandemic. However, it doesn’t have to equate to a drop in revenues or a loss of your customers – in fact, the lockdown means your audience is there and waiting for you to talk to them.

It is vital to keep communicating to your customers and increase your visibility with them, and editorial coverage, positive reviews from key opinion leaders and influencers and an engaging social media platform is key to spreading awareness of your brand, messaging, and offering to your target audience, both new and existing.

Opportunity

For clinics and salons who have unfortunately had to close due to the current restrictions, we very much view this lockdown period as an opportunity to position yourself and your brand as thought-leaders in the industry, through expert comment opportunities in consumer, national and trade media, ensuring your clinic or salon is front of mind to your target customers when normality returns so you are their first port of call for their long-awaited aesthetics, beauty, and hair services.

We have been fortunate to support and work with our clients over the last two lockdowns and tier restrictions and continue to do so, to ensure they have visibility amongst their target audience, stay front of mind to new and existing audiences and continue to generate sales and revenue. Our client Dr Rita Rakus comments; “RKM understand the importance of sustaining our reputation and its direct link to revenue, the PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests. Dr Rakus has known the team for a number of years and their service has been invaluable throughout 2020.”

Coverage

Through our strategic media relations, influencer outreach and social media programs, our clients have been at the forefront of the industry thanks to the coverage they are receiving in key publications, and have also seen an increase in product sales and treatment bookings as a direct result of the work and activities carried out by the RKM team.

We believe that adapting to uncertainty is essential and utilising the restrictions to increase brand presence and demand helps to guide the way to the light at the end of the tunnel. If you would like to speak to us about how we can help you increase your sales and revenue during the pandemic, please get in touch with us.

Christmas Gifting

This year has been a difficult one to get through for everyone, so there is no better way to show your nearest and dearest just how much you care for them than with the ultimate gift to make them smile. We’ve been just as busy as Santa’s elves, minus the pointy hats and shoes, putting together a selection of the vest best health and beauty treats to help you get ahead in time for December.

Guava & Gold

Guava & Gold Paradise Found Shimmering Body Oil, £32

Give the gift of golden goodness this Christmas with the Guava & Gold Paradise Found Shimmering Body Oil. Rich in macadamia, sweet almond, avocado and coconut oil, this beautifully-scented treat will whisk your loved ones away to a tropical destination. Whilst also helping to make sure that they look the part with beautifully glowing skin.

Curaprox

CURAPROX [BE YOU.] Travel Set, £9.99

A fun-sized travelling companion is all someone needs when packing an overnight bag for a weekend away or even when jet setting to the other side of the world. Cue CURAPROX’s [BE YOU.] Travel Set, so you no longer have to leave your dental hygiene behind, with its compact design meaning that no location is off-limits. Available in 6 vibrant hues to bring a pop of colour with you to any destination, rain or shine. So what’s included? This oral care essential comes with a foldable travel toothbrush, two interdental brushes and an enzymatic whitening toothpaste – what more do you need? Whether they’re a ‘Daydreamer’ or a ‘Candy Lover’, we guarantee whoever you decide to gift this to will fall in love with their smile this season, and that’s priceless.

A Stylist’s Secrets

A Stylist’s Secrets 24 Hour Minute Volume Duo, £39.95

This dynamic duo masters misbehaving hair for 24 hours and only takes a minute to apply to achieve salon results from the comfort of home. One will keep frizz at bay whilst the other delivers an instant boost for big, bouncy hair. Together they’re on an unstoppable mission to the ultimate, luscious locks.

Run the styler formula through freshly washed hair and blow dry as you normally would for results that are anything but ordinary. Your hair will do as it’s told as you effortlessly style it without any added weight or stickiness.

For added volume to complete your new look, apply the volume formula to the roots of dry hair then heat with a hair dryer until the product disappears and there you have it, a 24 hour ticket to volume appears! For best results, put your head upside down when drying then throw it back for beautifully bold hair.

Dr Levy

Dr.LEVY Switzerland Radical3 Reboot Pro Peel, £84

The perfect product for a total reboot of the skin. It’s been a long year that’s taken its toll on our skin and we can bet anyone will benefit from Dr.LEVY Switzerland’s Radical3 Reboot Pro Peel. Move over 2-in-1 products and make room for a peel that combines 3 peeling actions to target anti-ageing for the face, neck and hands.

This doesn’t mean anyone under the age of 40 won’t be grateful for your gift as it’s recommended that we start using anti-ageing products in our late 20’s, and you can be the one to save their supple skin. The formula is infused with aloe vera, provitamins B5, hibiscus flower, salicylic and hyaluronic acid to turn back time. Oh, and it’s vegan-friendly!

Lily & Loaf

Lily & Loaf, full skincare collection, £142.23

Fill your loved one’s stockings this year with the ultimate skincare set from Lily & Loaf, giving them everything they’ll need for flawless skin from day-to-night. This collection includes a Daily Delicate Facial Lotion, Luminescent Face Polish, Revitalise Mud Mask and many more miracles in a bottle that’ll earn a place on anyone’s bathroom shelf.

Lily & Loaf embrace a holistic approach to beauty with the promise that every product is free from harmful toxins, pollutants and animal cruelty. This one’s for your friends and family with a love of skincare and the environment!

We really hope this got you inspired (and excited) for Christmas! Be sure to follow us on Instagram @rkmcomms for daily updates on the above products as well as more from our wonderful clients.

Social Media

With social media continually evolving and with new social channels being created, there are now many ways a brand can speak to its followers. Nowadays, most brands are discovered through social media, so their social platform has become even more of an essential tool to becoming recognised and well-known.

At RKM we have a team of PR and Social Media experts with a wealth of knowledge to manage all aspects of social media for our clients. Not only should successful social media platforms drive a good engagement from its followers, but it will also seek to attract new ones, and offer multiple ways of purchase as well as looking streamlined and harmonious.

Content Creation

Content creation for social media can come in many forms, but the key types are:

Lifestyle

To stop a brands social media feed feeling too sales-focused, at RKM we work with our clients to create social media posts that include lifestyle imagery that is on-brand, aesthetically pleasing and ensures their channel is cohesive and engaging.

Styled Product Photography

At RKM we work with selected and trusted photographers to create well-styled product photography that we would then use intermittently throughout a brands social media feed. Managing all aspects of this brief, RKM then compile the product images in monthly content calendars, ensuring all images are planned at least a month ahead.

Inspirational Quotes

Forming a brand identity on a client’s social channels is super important so that people can connect and feel that there is a voice behind a brand. RKM use a mix of lifestyle, inspirational and wellness quotes to achieve this and ensure that channels are engaging and interesting. Inspirational quotes are also very popular for users to share on their own stories where their following would see, creating more brand engagement overall.

Instagram Stories

Not only is a brands social media feed posts important, but Instagram stories are also key for days where there are no feed posts. A mix of educational content, calls to action, reactive and proactive news, and influencer coverage received, will create engaging and inspiring Instagram Stories that will be fun and easy to watch.

User-generated/Influencers

Using bloggers and social media influencers is now one of the major factors in creating an amazing social media presence as they create buzz around your brand and bring their following to you. Blogger and influencer content are a valuable source of evergreen content which RKM will intersperse with a brand’s own content each month to showcase the positive reviews the brand receive from press, influencers, and consumers. Various types of new digital content development is also utilised from social media channels across Instagram and Facebook, such as; Instagram stories, Q & A’s, polls, GIFS, and swipe ups.

Ultimately, you want your audience to want to click that follow button and buy into your brand, and your social media content might be the first step to achieving this. If you would like to know more and find out how RKM can help grow your brand, please do not hesitate to contact us at enquiries@rkmcom.com.

We hope to hear from you very soon!

The team at RKM love discovering new beauty products, particularly those that really put a smile on your face – and right now we will take our joy wherever we can get it!

Here are some products to keep on your radar this month:

First up, exclusive for Summer 2020, award-winning brand Dr. LEVY Switzerland has launched a brand-new Summer skincare set to prepare your skin for a “no foundation” summer as you embrace the beauty of your natural skin.

Dr Levy

Your skin is your best foundation; and Dr. LEVY recognises the need to enjoy the skin you are in, owning your glow both inside and out. The Dr. LEVY range aims to regenerate from within, with the belief that by using a combination of products, you can achieve the instantly beautiful skin that you desire. Dr. LEVY has put together the perfect renewal cure for your skin this Summer which aims to regenerate, repair, soothe, and plump the skin with three simple to use products from the innovative Dr. LEVY range.

The #NoFoundationSummer Intense Stem Cell home cure set consists of:

• Dr. LEVY Intense Stem Cell Booster Serum – this deeply regenerating Booster Serum is the first stage in preparing your complexion for a deep activation in the skin as its ultra-light texture allows for quicker absorption and deep penetration, giving skin an immediate gentle feel and radiant glow to begin with.
• Dr. LEVY R3 Cell Matrix Mask – dubbed the “Wrinkle Eraser”, the R3 Cell Matrix Mask is the second step to embrace your natural glow! When applied for 20 minutes, skin is left visibly smoother, radiant and unified whilst restoring and plumping your skin. The mask can also be applied after sun exposure as it has generous after-sun soothing effects on the skin.
• Dr. LEVY Intense Stem Cell Décolletage Regenerating Silk – not just to be used on the décolletage area, the Regenerating Silk can be used on your face to intensify and mattify the skin (particularly the T-Zone) for naturally flawless skin. Thanks to the inclusion of the exclusive StressCellRepair, the Regenerating Silk repairs UV-induced damage whilst protecting the skin from excessive environmental and oxidative stress.

Tanning

Next up we have the brand new and innovative, Face & Hand Tanning Mist from Lusso Tan. Whilst we know fake tan has its complications, it is now easier than ever to use. So, whether you are looking to add a little colour or want to go a couple of shades darker, there is a formula to suit every occasion. This lightweight tanning mist not only gives you a gorgeous golden glow, but is packed with vitamins A & E to help nourish skin and combat fine lines.  For best results, apply the mist at night – allowing you to wake up looking like a bronzed goddess. But be sure to get it whilst you can, as a little birdy told us it is selling out fast!

Baby Range

Last but not least, we are proud to announce the launch of the new Baby range from Sambucol. Sambucol is the original Black Elderberry supplement range, which helps strengthen the immune system to help you and your family stay healthy throughout the year – not just during Winter. Elderberries have been used for centuries as a natural remedy, containing occurring flavonoids which are packed with antioxidants.

Adding to its expansive range, Sambucol has launched two new baby products – suitable from the age of 6 months.

Sambucol Baby Powder is the first immune support baby powder format to market as well as being the first baby powder with Black Elderberry, backed with Sambucol’s brand authenticity. These powder sachets are unflavoured to ensure the taste is neutral enough to pass unnoticed by infants and can be easily mixed with water, juice, milk, or blended into food.

Sambucol Baby Drops are the first immune support baby drop format with Black Elderberry in the current market, containing a pleasant flavour droplet to be taken with or without a mixer. With a raw format of natural Black Elderberry concentrated juice, these drops can be taken on-the-go to help your child’s immune system wherever you are.

The Sambucol range can be purchased in popular high street stores, including; Waitrose, Superdrug, Tesco, Asda, Sainsbury’s, Holland & Barrett, Amazon and Boots.

We hope this will get you as excited as we are for the month ahead! Keep up to date with all our client’s latest news by following us on Instagram @rkmcomms.