New Market Entry
A full consultancy, strategy, advice, and campaign plan
New Market Entry
A full consultancy, strategy, advice, and campaign plan
The RKM team of PR and Social Media experts offer a full consultancy, strategy, advice, and campaign plan for new brands launching into the market, by developing market position, messaging, and tone of voice to establish consumer desire and preference.
We work as team to elevate our clients to their desired position and those launching into a new market, we provide them with a voice in the consumer sphere and amongst their peers.
PROGRAM OVERVIEW
We understand the importance of being present in the right media with the right message. Our mission is to understand the goals and desires of where you want your brand to be and will identify your needs to implement multi-platform campaigns that deliver growth, market share, share of voice and drive revenues.
Before the RKM team launch any new brand into the market, we ensure we are fully prepared to do so effectively and efficiently. At the start of your campaign, we will organise brand immersion session with the RKM team so we fully understand your objectives and goals, create press and messaging materials that are engaging, informative and memorable, build target media lists tailored to your brand consisting of media, journalists and influencers, and a planning document agreed by RKM and our clients to ensure goals and objectives are aligned with the strategy.
RESULTS
- Coverage achieved in The Metro & GQ Online during the first month of one of our client’s campaigns
- In month two of a new campaign, our client was shortlisted in the Top Sante Hair Awards 2021
- National coverage and double page spread in the Mail on Sunday, The Times Luxx and Country & Townhouse magazine for our new clinic launch
KEY ACTIVITIES
- Launch product mailers and product seeding
- Launch events and journalist briefings
- Introductions to RKM’s network of industry influencers, key opinion leaders and people of note
- PR calendar of focuses for proactive and reactive pitching throughout the campaign
- Awards and events calendar relevant to your brand
- Cross promotion activities to align your brand with like-minded brands and position it amongst its competitors
A PR agency that delivers results without the arrogance. Working with RKM has helped raise the profile of myself and SALON64 giving us an incredible brand presence within the industry.
We approached RKM after deciding we needed a company that was a specialist in the Health & Beauty industry. As a start up we were totally new to this and RKM have been fantastic. We were really impressed at the level of traction we got in the media in the very early stages. We feel that RKM has put Myrror on the map and is helping us to establish a name for ourselves, in an industry that we just did not have the contacts in ourselves. RKM has access to all the right people from both media and influencers, and knows how to approach them to get the best results.
Contact us to find out more
Get in touch with us here at RKM PR to see how working with us can help your business grow.
