Oio Lab
A skincare range ethically formulated to achieve visible results harnessing the power of nature.
Oio Lab
A skincare range ethically formulated to achieve visible results harnessing the power of nature.
THE BRIEF
RKM were appointed to launch Oio Lab into the UK market and position the brand as a leading natural and organic skincare range with unique formulations combining nature and science to deliver clinically proven results. Through a targeted press gifting strategy, consumer media announcements, creative mailer activities, wider feature placement, brand profiling opportunities and influencer engagement, RKM generated and sustained engaging press visibility and brand awareness, positioning Oio Lab as one of the UK’s most up and coming skincare brands.
Services utilised
Market Entry & launch
Media Relations
KOL & Influencer engagement
RKM Consulting
Distribution & Retail
THE RESULTS
pieces of coverage since relationship started
combined reach (million)
%
of journalists at target media titles have been briefed
Contact us to find out more
Get in touch with us here at RKM to see how working with us can help your business grow.
