Oio Lab

A skincare range ethically formulated to achieve visible results harnessing the power of nature.

Oio Lab influencer engagement

Oio Lab

A skincare range ethically formulated to achieve visible results harnessing the power of nature.

THE BRIEF

RKM were appointed to launch Oio Lab into the UK market and position the brand as a leading natural and organic skincare range with unique formulations combining nature and science to deliver clinically proven results. Through a targeted press gifting strategy, consumer media announcements, creative mailer activities, wider feature placement, brand profiling opportunities and influencer engagement, RKM generated and sustained engaging press visibility and brand awareness, positioning Oio Lab as one of the UK’s most up and coming skincare brands.

Oio Lab influencer engagement

Services utilised

Market Entry & launch
Media Relations
KOL & Influencer engagement
RKM Consulting
Distribution & Retail

THE RESULTS

pieces of coverage since relationship started

combined reach (million)

%

of journalists at target media titles have been briefed

Oio Lab influencer engagement
Oio Lab in the press
Press engagement
PR for beauty

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