We were delighted to see the Bank of England’s Chief Economist’s comments about the surge in consumer confidence and the positive impact this will have on consumer spend when the lockdown comes to an end, and we know that now more than ever, it is vital for clinics and salons to ensure they are front of mind to their customers, both new and existing, when normality returns in the next few months.
For clinics and salons who unfortunately had to close during the lockdown, there is now a huge opportunity to target consumers desperately seeking aesthetics, beauty, and hair treatments as soon as restrictions allow in April. It is therefore vital to position yourself and your brand as thought-leaders through expert comment opportunities in consumer, national and trade media, so your clinic or salon is front of mind to your target customers when the doors open and they can have the services they have been dreaming of over the past few months.
The RKM team have worked with their clients over the past two lockdowns and tier restrictions and continue to do so, to ensure they have continuous media visibility with their target audience, they are the experts the public read about and can listen to, and so that they continue to generate sales and revenues. Through our strategic media relations, influencer outreach and social media programs, our clients are not only at the forefront of the industry thanks to the coverage they are receiving, but saw an increase in treatment bookings as a direct result of the activities carried out by the RKM team. In fact, our Soho hair salon had a 3,000 strong waiting list after the last lockdown!
With the aesthetics and beauty industry projected to reach over $17 billion within the next five years combined with the predictions of financial experts in the UK market, there is a great opportunity to be had for clinics and salons, with a wealth of consumers actively seeking treatments and services when they are able to do so.
Just some of the clinics and salons we look after include:
SALON64 – Located in the heart of London’s Soho, SALON64 is more than just hair salon; a vibrant social hub offering a luxury destination to all, combining exquisite hair services and opulent interior design across two floors. Founded by Ricky Walters in 2017, SALON64 was created with a unique design concept in mind which set out to bring back the roots of the first hair salon which launched in 1664. By transforming the original French salon from its humble beginnings into the modern age, SALON64 champion the idea of a traditional hair salon by becoming the 21st Century trendsetters that everyone is talking about, shaking up the hair and beauty with their innovative techniques and determination to stand out amongst the crowd. They have even just been named as one of the ‘best Covid-secure salons in England to book in from 12th April’ by The Telegraph.
The Dr Rita Rakus Clinic – The multi award-winning practice of Dr Rita Rakus is in London’s Knightsbridge, opposite Harrods, and is one of the world’s leading medical clinics specialising in anti-ageing and wellness treatments -including dermatology and wellbeing and stress management. Over 20 years Dr Rakus has built up an extensive international client base and celebrity following who turn to her to make them look and stay at their best. As a renowned authority in her field Dr Rakus is seen regularly on our screens and in the pages of magazines.
BelleCell – In a quiet and unassuming courtyard to the rear of the Ritz lies the secret to total wellness on a molecular level. The cutting edge metabolic and molecular (including genetic) testing forms the basis for all bespoke molecular wellness treatments and programmes. Factoring in genetic code, the treatment plans are laser focused to combat the specific needs and desires of BelleCell patrons. The brainchild of bio-scientist turned entrepreneur, BelleCell specialises in regenerative wellness therapies. The mission is to make science and technologies more accessible, whilst spotlighting the latest approaches in solution focused wellness and rejuvenation. One size no longer fits all. Identifying, understanding, and then applying the most effective and up to date technology is the foundation of every treatment plan.
The Dr BK Clinic – Founded by world-renowned professor of facial aesthetics, Professor Bob Khanna, the Dr BK Clinic pride themselves on delivering high standards of care. They believe that everybody should feel comfortable and confident in their own skin. Whether you are considering facial aesthetic treatment, looking for top quality laser and body treatments, or would like to restore and maintain your dental health, their aim is to help you feel more like you.
