Safeguard Your Business
As we enter 2021 and continue to navigate our way through a third national lockdown, it is more important than ever to safeguard your business and increase your customer base to generate sales and revenue. Entering a new year and new restrictions can seem daunting for many businesses, particularly those unable to operate, and the uncertainty of future demand amplifies the difficulty of the pandemic. However, it doesn’t have to equate to a drop in revenues or a loss of your customers – in fact, the lockdown means your audience is there and waiting for you to talk to them.
It is vital to keep communicating to your customers and increase your visibility with them, and editorial coverage, positive reviews from key opinion leaders and influencers and an engaging social media platform is key to spreading awareness of your brand, messaging, and offering to your target audience, both new and existing.
Opportunity
For clinics and salons who have unfortunately had to close due to the current restrictions, we very much view this lockdown period as an opportunity to position yourself and your brand as thought-leaders in the industry, through expert comment opportunities in consumer, national and trade media, ensuring your clinic or salon is front of mind to your target customers when normality returns so you are their first port of call for their long-awaited aesthetics, beauty, and hair services.
We have been fortunate to support and work with our clients over the last two lockdowns and tier restrictions and continue to do so, to ensure they have visibility amongst their target audience, stay front of mind to new and existing audiences and continue to generate sales and revenue. Our client Dr Rita Rakus comments; “RKM understand the importance of sustaining our reputation and its direct link to revenue, the PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests. Dr Rakus has known the team for a number of years and their service has been invaluable throughout 2020.”
Coverage
Through our strategic media relations, influencer outreach and social media programs, our clients have been at the forefront of the industry thanks to the coverage they are receiving in key publications, and have also seen an increase in product sales and treatment bookings as a direct result of the work and activities carried out by the RKM team.
We believe that adapting to uncertainty is essential and utilising the restrictions to increase brand presence and demand helps to guide the way to the light at the end of the tunnel. If you would like to speak to us about how we can help you increase your sales and revenue during the pandemic, please get in touch with us.
