Salons Are Open
Spring is finally upon us and there is lots of positivity in the air now lockdown restrictions are easing and we slowly return to some normality. The beauty and aesthetics industry is now open and many of our clinic and salon clients are fully booked with customers desperately seeking the treatments and products they haven’t been able to get their hands on over the past few months!
The reason why they have seen a huge demand and waiting lists of thousands, is because they have kept communicating to their customers throughout the lockdown and understand the importance of continuing to do so even when restrictions lift. Through targeted messaging, third party validation from the industry’s most respected journalists and publications, and visibility on social media through influencer relations, they have been front of mind to both their existing customer base and reaching new audiences, standing out amongst their competitors.
Maintain a Presence
After the surge of those seeking beauty and aesthetic treatments and consultations, it is important to maintain a presence as we return to the new normal to not only retain the customers acquired since the lockdown but to constantly drive new business to your clinic, salon or brand. Our thought-leadership and cross promotion program has ensured our clients are positioned as industry innovators that set the standards, as well as aligning them with like-minded brands and key opinion leaders to tap into new audiences and build their presence in the industry.
Our Clients
Our clients are regularly featured in top tier consumer and online publications as well as amongst industry influencers and here’s what a few of them have to say:
“We have been working with RKM with a demanding brief: to increase our already great media coverage, build an influencer affiliate program and reach out to more customers and retailers. Within the Covid-19 crisis, RKM has worked tirelessly to turn this period of uncertainty into an opportunity, going to every length to support the brand. The results are already visible, with 2 more awards recognizing our brand, instagram coverage and awareness growing rapidly, and much more. The team is a delight to work with, always proactive and always ready to do more and better.”
Julien Levy. CEO of Dr LEVY Switzerland
“RKM understand the importance of sustaining our reputation and its direct link to revenue, the PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests. Dr Rakus has known the team for a number of years and their service has been invaluable throughout 2020.”
Dr Rita Rakus, The Dita Rakus Clinic
“We were really impressed at the level of traction we got in the media in the very early stages. We feel that RKM has put Myrror on the map and is helping us to establish a name for ourselves, in an industry that we just did not have the contacts in ourselves. RKM has access to all the right people from both media and influencers, and knows how to approach them to get the best results.”
Stacy Munro, Co-founder, Myrror
Reap the Benefits
As restrictions begin to ease and consumer confidence begins to rise, it is vital to stay front of mind to your customers, both new and existing, to reap the benefits of those actively seeking aesthetic, beauty and wellbeing treatments and products, ready for their planned activities when normality returns. If you aren’t speaking to your customers, then someone else will be!
If you would like to learn more and discuss in further detail about how we could help you achieve your sales and marketing goals, keep your revenues rising after the initial excitement of lockdown lifting, keep your business in front of your target customer and introduce you to a new audience with our range of services and creative campaigns, then please do get in touch!
