Product & Brand Launch PR
From market entry to hero product moments, we create launch campaigns that put you in the right media, with the right message, at exactly the right time.
Our Product & Brand Launch PR Offering
Bringing a new brand or product to market in beauty, aesthetics or wellness is not just about being seen, it is about becoming the brand that customers actively seek out, trust and talk about. With over two decades in this space, we specialise in launches that build advocacy, expand market share and drive measurable business outcomes from day one.
We define where you sit in a crowded market, what makes you different and why your brand belongs in your customer’s daily life, then translate that into compelling launch narratives across consumer and trade media.
We build integrated launch campaigns that span print, broadcast, digital and social, ensuring consistent messaging and maximum reach across every channel your audience trusts and engages with.
NIRA LAUNCH CAMPAIGN RESULTS
Features & Editorial Inclusions
Influencers Engaged & Producing UGC
AVE in Consumer Print & Online Media
2025 Tatler Award
Why Choose RKM Communications?
We brings long-standing, sector-specific experience in beauty, aesthetics and wellness, so your brand is guided by people who understand your world inside out. Our senior team has worked across category-leading brands and ambitious newcomers, giving you strategic thinking grounded in what genuinely works in this market.
You benefit from deep, trusted relationships with journalists, editors and creators across consumer and trade media, ensuring your story lands in the titles your customers actually read and trust.
Every campaign is built to drive more than coverage; RKM focuses on shaping consumer choice, strengthening loyalty and supporting sales and market growth. If you want a partner that knows your sector, understands your customers and is committed to tangible outcomes, RKM Communications is designed for you.
The RKM team know exactly what it takes to keep a brand at the forefront of a potential customer’s mind. They set the products they work with apart from competitors and focus on the USPs of individual brands resulting in detailed articles that make a difference.
RKM was appointed to launch leading Australian skincare brand ESK in the UK. Founded by renowned skin and menopause expert Dr. Ginni Mansberg, ESK is committed to delivering clinically proven, evidence based skincare.
RKM executed the launch through a high-impact media event for top-tier journalists, secured interviews with the brand’s celebrity ambassadors and founders, implemented targeted organic influencer outreach, and delivered premium product placement across key titles.
With a brief to cut through the noise and position Nira as the only true at home laser device, highlighting false claims from ‘competitors’.
RKM, as sector leaders, have launched the multi-award-winning, FDA cleared, Nira Precision and Nira Pro to the UK, with a mix of showcase events, media relations and organic and paid-for influencer campaigns.
Ready to Enhance Your Brand?
Get in touch with us here at RKM to see how working with us can help your brand grow.