Safeguard Your Business

As we enter 2021 and continue to navigate our way through a third national lockdown, it is more important than ever to safeguard your business and increase your customer base to generate sales and revenue. Entering a new year and new restrictions can seem daunting for many businesses, particularly those unable to operate, and the uncertainty of future demand amplifies the difficulty of the pandemic. However, it doesn’t have to equate to a drop in revenues or a loss of your customers – in fact, the lockdown means your audience is there and waiting for you to talk to them.

It is vital to keep communicating to your customers and increase your visibility with them, and editorial coverage, positive reviews from key opinion leaders and influencers and an engaging social media platform is key to spreading awareness of your brand, messaging, and offering to your target audience, both new and existing.

Opportunity

For clinics and salons who have unfortunately had to close due to the current restrictions, we very much view this lockdown period as an opportunity to position yourself and your brand as thought-leaders in the industry, through expert comment opportunities in consumer, national and trade media, ensuring your clinic or salon is front of mind to your target customers when normality returns so you are their first port of call for their long-awaited aesthetics, beauty, and hair services.

We have been fortunate to support and work with our clients over the last two lockdowns and tier restrictions and continue to do so, to ensure they have visibility amongst their target audience, stay front of mind to new and existing audiences and continue to generate sales and revenue. Our client Dr Rita Rakus comments; “RKM understand the importance of sustaining our reputation and its direct link to revenue, the PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests. Dr Rakus has known the team for a number of years and their service has been invaluable throughout 2020.”

Coverage

Through our strategic media relations, influencer outreach and social media programs, our clients have been at the forefront of the industry thanks to the coverage they are receiving in key publications, and have also seen an increase in product sales and treatment bookings as a direct result of the work and activities carried out by the RKM team.

We believe that adapting to uncertainty is essential and utilising the restrictions to increase brand presence and demand helps to guide the way to the light at the end of the tunnel. If you would like to speak to us about how we can help you increase your sales and revenue during the pandemic, please get in touch with us.

Recommendations

Recommendations from Influencers are a reliable go-to source when it comes to deciding which brand your next purchase will come from. With an influential presence in the beauty industry, companies rely on bloggers and talent to promote their products or services in an organic and honest way – as well as driving traffic and sales to their social platforms and website.

Outreach Program

With this in mind, RKM have built an influencer outreach program to support our clients and brands in building relationships with key, relevant social bloggers and influencers in the beauty, medical aesthetics and wellness industries – many of which are just as powerful as mainstream publications.

We do this via:

• Brand immersion, outreach and gifting to a targeted list of influencers and journalists who have a strong social media presence
• Cross promotion and collaborations with like-minded brands to build following and engagement
• Regular competitions to create a buzz around the brand and gain new followers
• Affiliate programs with relevant influencers to drive traffic and sales
• Paid for strategies with approved pool of influencers if required

The key to working with influencers is finding the right ones that embody your brands image and ethos and who your targeted consumer is likely to follow. RKM have a wide network of trusted influencers who we work with on a consistent basis in the beauty, aesthetics, lifestyle, health and wellbeing industries. Using a targeted influencer list, carefully curated for each individual client, we outreach to influencers on behalf of the brands we work with – briefing them on key messaging, latest launches and the newest innovations to create a buzz on social media and increase brand awareness.

Influencers

Every influencer is different which is why we love to schedule monthly one-to-one meetings, just like we do with top-tier press members, so we can go out and meet with them face to face. As a result of this we have lasting relationships with key influencers and regularly achieve impactful social media coverage.  This helps to successfully increase our clients brand awareness, website traffic and most importantly, sales.

Cross-promotional opportunities are a great way of increasing numbers (in every sense of the word) and growing a more engaged community on your social platforms. Working with influencers as well as other non-conflicting brands on social media competitions is a great way of becoming more visible to consumers. Choosing the right influencer or brand to work with on these types of opportunities is key, which is why RKM will make expert recommendations and organise logistics, schedules and messaging.

Affiliate Schemes

Another great way of working with influencers is by carrying out affiliate schemes. RKM work with their clients to support and drive their overall marketing and sales strategy, managing or facilitating affiliate schemes with on-target influencers to increase social media engagement and drive lead generation and sales. RKM work with influencers organically, selecting those who really resonate with the brand, have a genuine interest and passion in what they are promoting and who are on-target for the brand to ensure authenticity and credibility. RKM outreach to their recommended pool of influencers, agree a strategy and promotional code with their clients and set up the program to drive website traffic and sales to the brand. This is also a beneficial way to work with an influencer on a bigger campaign without payment and means that for every purchase made using their code they will receive a small commission. This allows for the influencer to feel that it is a reciprocal arrangement and so they promote the brand as often as they can.

We regularly update our social coverage achievements on our Instagram ‘INFLUENCERS’ highlights reel, which is a great place to see who we have been outreaching to and the content they create for our clients. If you would like to discuss our influencer outreach program in more detail with us, please do not hesitate to get in touch at enquiries@rkmcom.com. We hope to hear from you soon!

Get Bridal Ready

If anyone should know that there is no time like the present, it’s brides-to-be! With endless wedding prep and last-minute details to take into consideration, brides need trusted products and treatment services that will allow them to take a minute out of their busy schedule to relax and get their beauty regime underway – ready for the big day!

We are here to introduce you to some of the best salons and clinics across London, with a favourable wellness product thrown in to destress, to help all brides (and grooms) plan how they would like to look on the most important day of their lives.

BelleCell

The BelleCell Clinic specialises in molecular wellness, as well as weight loss, with a bespoke range of futuristic and innovative treatments. From IV Drips, Botox and Dermal Filler, to body sculpting and contouring – BelleCell is the go-to place to resolve any face or body concerns you may want to target. We especially recommend the ‘Beautiful Back Treatment’ if you are opting for a backless or sheer dress, perfect for those wanting blemish and acne free skin. The ‘Neck & Décolletage’ treatment is also a personal favourite, using your body’s own plasma to regenerate the skin and improve texture.

Freedom Wellness Therapy

Freedom Wellness Therapy is a mobile health, wellness and beauty service which prides itself on its mission to make its client’s lives as stress-free as possible. Both bride and grooms want to look their best on the big day and why shouldn’t they? Freedom Wellness offer a range of services, including: manicures, blow dries, massages, Yoga & Pilates and personal training sessions – so you can fit in a workout during your lunch break at the office, or even get a last minute manicure from your living room a few days before THE day. They can even come directly to your wedding venue to help your bridal party get ready – that really is convenient!

SALON64

One of the biggest considerations for your wedding day is how your hair will be styled, as no one wants bad hair when they’re walking down the aisle! That’s why it is so important to look after your hair ahead of your wedding and the experts at SALON64 are just the people to go see. From balayage, keratin blow dries and highlights, SALON64 also provide bespoke wedding services, including bridal trials and wedding day hair. And the best part? It turns into an exclusive member’s club that all it’s clients can enjoy from 7PM every night.

Guava & Gold

Once your done with a hectic day of planning, the best thing to do to try and wind down is by having a soak in the bath. Guava & Gold offer a range of bespoke bath and body items, including shampoos, conditioners, shimmering body oil, body lotions and bath & shower gels – allowing you to be transported to a tropical destination with the collections’ fragrant aromas. A perfect way to start getting excited for the honeymoon!

Tips, Tricks and Trials: Dry January For Your Skin

As we unwind after the brilliantly hectic festive period, we are accustomed to making new year changes. After endless boozy nights out, it is no surprise that so many of us choose to make this resolution reducing our consumption of alcohol and kicking off a new chapter by taking part in Dry January. This is whereby partakers go booze free for the month of January to cleanse the body of all the nasty implications that alcohol has.

Similarly, another resolution that is as popular as Dry January is dieting. We are all guilty of eating a full box of Quality Streets or saying yes to a second serving of Christmas dinner when there is no room for any more food after the first one! So, when January arrives our bodies are craving lighter meals to help us shift the excess festive pounds.

Just like the rest of the body, by January, our skin is crying out for a detox. Chemicals and oils that can be found in alcohol and indulgent foods can have negative implication for the complexion. This is one of the reasons for that all too familiar problematic January skin. However, by following our simple tips, you can ensure that you bring your skin back to life for 2019.

Drink water

As alcohol is one of the fastest ways of dehydrating our skin, once the festive period has past, it is best practice to drink water, and lots of it. When the weather is cooler, we tend to drink less water and drink more hot drinks which can congest the skin. Having a trusty water bottle on your desk or in your bag can ensure that you get your hydration fix.

To help speed up the process, a go-to serum is essential for restoring moisture levels in the skin as their small particulars help them get to work straightaway. Teoxane Cosmeceuticals RHA x VCIP Serum (RRP £89.00) can help bring your skin back from the desert that is Christmas food and booze and restore all sense of hydration. Alcohol can also cause dullness, so having a product packed with Vitamin C will help bring back a radiant glow to your complexion.

Swap out the bad stuff

When it comes to cravings, after the Holiday’s we get so used to binging on whatever food we desire that our bodies get used to having their fix. So, when you decide to cut out all the junk from your diet in January, your cravings for unhealthy foods will sky rocket. These indulgent foods not only lead to wait gain, but also create skin drama. For example, carbohydrates have been proven to cause acne and foods that are high in sugar can cause glycation, which can result in a dull complexion.

A good way of dealing with this is by giving your body what it wants, but in a natural form. For example, a natural smoothie can replace that can of diet coke you’ve been craving or swapping greasy crisps for popcorn or baked veg chips can help reducing the levels of unhealthy sugars, fats and oils entering your body.

Skincare aid

No matter how hard we try, the vitamins and minerals that we consume through the food we eat are not enough to bring are skin back from the dead. Sometimes you just got to turn to good old skincare to help rid your skin of all the unwanted damage that Christmas food and drink has caused. It is very tempting to cake your skin in the cheap and cheerful facemask that your brother’s new girlfriend so kindly gifted you. However, for best results, you should pay attention to what your body needs and what products are going to give them this. Skinforia is a new beauty e-retailer who offer a virtual expert feature. Ask Lottie can help you discover what exactly your skin is desperately crying out for and the best products containing these ingredients.