Build organic relationships with key influencers to reach new audiences, increase consumer awareness and in turn generate sales and revenues.

We are proud to represent and work with some of the most respected and trusted brands, clinics and practitioners in wellness, aesthetics, and beauty. As a full service communications agency we guide our clients on all manner of customer relationship building, and our Key Opinion Leader and Influencer Engagement Program has been created to organically build relationships with targeted social influencers to increase reach and brand awareness amongst new audiences.

Our wide network of trusted social influencers in the beauty, aesthetics and wellness industries are those we work with on a regular basis, and who are now as powerful as mainstream publications. We secure brand and/or product / treatment visibility across multiple platforms to drive traffic, increase following and positively impact sales.

We understand how important it is to maintain your customer relationships and having KOL’s and influencers involved with and championing your brand not only strengthens these existing relationships, but crucially it also widens your customer base and reach; by generating vibrant, new and interesting content to help create a buzz and excitement around your brand.

We are uniquely able to facilitate organic relationship building amongst our client portfolio and the industry’s most respected key opinion leaders thanks to our extensive network built over 20 years in the sector. Our clients have seen a notable increase in their following, audience reach, and brand visibility which has in turn driven their sales and revenues.

If you would like to learn more about our Key Opinion Leader & Influencer Engagement Program to build brand awareness, tap into new audiences and increase share of voice, growth, and revenues, then please do get in touch!

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Hope for 2022

As we begin another New Year, with an air of uncertainty, but with hope on the horizon for 2022, it is more important than ever to safeguard your business and increase your customer base to generate sales and revenue. Whilst we are still adapting to the new normal and there is hope on the horizon, you need to ensure that you are talking to your customers, because if you don’t, someone else will!

If you have a product brand, it is vital to keep communicating to your customers and increase your visibility with them. Editorial coverage, positive reviews from influencers and an engaging social media platform are key to communicating your messaging and product offerings to your target audience as well as supporting the retailers who stock your products to drive traffic and sales.

For clinics and salons who now have more reassurance that they will continue to remain open, it is vital to stay front of mind to your target customers and stand out from the competition, as well as positioning yourself and your brand as thought-leaders through expert comment opportunities and treatment reviews in consumer, national and trade media.

More Reach

The RKM team worked with their clients last year and continue to do so, to ensure they maximise visibility among their target audience, stay front of mind to new and existing audiences, and continue to generate sales and revenue. Through our strategic media relations, influencer outreach and social media programs, our clients are not only at the forefront of the industry thanks to the coverage they are receiving but continue to see an increase in product sales and treatment bookings as a direct result of the activities carried out by the RKM team.

If you want to see an increase in your revenues this year, please get in touch to find out how we can help you keep your product, clinic, or salon front of mind to your customers and ensure that you grow your existing databases, increase your profile, and generate sales.

Looking Ahead

As we look ahead to autumn / winter and after another challenging year with lingering uncertainty about what is come, it is now more important than ever to maximise opportunities for growth and increase revenues throughout Quarter 4. While the world seems to be returning to a new normal and the beauty and aesthetics industry is finally open, it is still important to safeguard and plan ahead to be fully prepared for what is to come.

Build Brand Trust

It is therefore vital to ensure your customers are hearing about you to build and maintain brand trust and demand for your products or services, so you stand out from your competitors and grow your sales and revenues. A strong PR & Influencer Outreach strategy paired with a Social Media Program will help you to reach both new and existing audiences to achieve widespread messaging and awareness, keep your brand front of mind for those seeking beauty and aesthetic treatments and products, and build relationships with key journalists and people of influence.

Our Clients

Over the past 18 months during and after several lockdowns and tier restrictions, we have ensured our clients have had visibility amongst their target audiences, are at the forefront of the industry and have maximised their growth opportunities, thus increasing their sales and revenues. Here is what a few of them have to say:

“RKM Communications perfectly understood and enhanced the potential of our new service Indaba On Demand. They’ve been exceptionally ambitious in achieving coverage that matters. We thank RKM for their support and are pleased to have such a great agency on our side.”
Didem Tekin, Indaba Yoga

“We are really impressed at the level of traction we received from the media in the very early stages. RKM has access to all the right people and knows how to approach them to get results.”
Stacy Munro,Co-founder, Myrror

“RKM understood our goals and strategy in identifying the right journalists to support awareness and engagement in our brand. We have seen an uplift in sales as a direct result of this activity and I recommend RKM to other beauty brands.”
Felicity Gain, Business Development, Smile Science Harley Street

If you would like to learn more about our press office, influencer outreach, and social media management programs to help maximise opportunities for growth and keep your sales and revenues rising as we near the last quarter of 2021, then please do get in touch!

Work for today

The pandemic has changed the way we do business in many ways, including the UK distribution of beauty, lifestyle, and wellness brands. In our experience over the last 12 months with the brands we work with, key retail outlets are seeking products that have a presence in the media paired with a loyal following of influencers and key opinion leaders positively endorsing them, before taking on anything new.

Ideally a brand will also have some form of existing retail presence to demonstrate sales performance and demand as outlets can be reluctant to take on anything that is completely new. They cannot justify the spend and cost of the products and the required press and marketing activities to generate visibility, awareness and sales.

It is therefore vital to first have a PR and social media campaign to secure media coverage for your brand, positive reviews and endorsements from trusted industry influencers, and an engaging social media platform with a loyal following.

Press office and social media programs

After we have generated consumer demand for our brands through our press office and social media programs, we utilise the coverage and reviews secured as tools for our sales presentations to ensure our clients stand out from their competitors. Our network of distributors, retail outlets, aesthetic practices, clinics, and medi-spas, as well as leading e-commerce platforms, specialist retailers and department stores, has been built up over 20 years to create new introductions for our brands.

Our clients

Our clients are regularly featured in top tier consumer and online publications as well as amongst the industry’s most respected influencers, enabling them to demonstrate to retailers that they are in demand. Here is what a few of them have to say:

“Thanks to RKM, our brand is now selling points in the UK. We have been mentioned on social media profiles such as Alessandra Steinherr and great publications online and in print media in the UK. We cannot wait to see what the future will bring for us thanks to RKM!”
Klaudia Karasinska, Brand Manager, Oio Lab

“We were really impressed at the level of traction we got in the media in the very early stages of the campaign. We feel that RKM has put Myrror on the map and is helping us establish a name for ourselves in an industry that we didn’t have the contacts in ourselves. RKM has access to all the right people from both media and influencers and knows how to approach them to get the best results.”
Stacy Munro, Co-founder, Myrror

As we return to normal and consumer confidence begins to rise, it is vital to have a presence amongst key media outlets and influencers to maintain brand awareness amongst your competitors and have the support and kudos that UK retailers desire to take on new brands.

If you would like to learn more and discuss in further detail about how we can equip you with the necessary tools to engage with your target distribution outlets and increase your sales and revenues, then please do get in touch!

Media relations increases your reach

A presence in key media titles both online and in print, creates brand value and trust that positively impacts sales and revenues. PR is not to be confused with advertising. Having a top-tier, respected journalist positively endorsing your brand is extremely powerful through the third-party validation it provides:

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Jean-Louis Gassée, former executive at Apple

Building Relationships

Reviews in publications, brand recommendations and a journalist fan base can be achieved with our Press and Media Relations Program. Our work will build these key relationships with media outlets through our strategic outreach with your brand’s key messaging and ethos, as well as brand immersion with your products, treatments, or services.

We have a wide and trusted network of editors, freelance journalists and media publications in the beauty, aesthetics and lifestyle industry which has been built up over 20 years and our clients are regularly featured in top tier consumer and online publications. Journalists are often trusted to give advice and recommendations to their readers so we will put your brand in front of these influential people through key activations such as one to one briefings, gifting and sampling, events, brand ambassadors and spokespeople, expert commentary and cross promotion.

Our Clients

We work with our clients to build consumer trust and demand, position them amongst their competitors and provide them with the tools they need to grow their sales and revenues. Here is what a few of them have to say:

“A PR agency that delivers results without the arrogance. Working with RKM has helped me raise the profile of myself and SALON64, giving us an incredible brand presence within the industry.”
Ricky Walters, Founder of SALON64

“RKM understood the importance of sustaining our reputation and its direct link to revenue. The PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests.”
Dr Rita Rakus, Founder of the Dr Rita Rakus Clinic

“RKM understood our goals and strategy in identifying the right journalists to support awareness and engagement in our brand. We have seen an uplift in sales as a direct result of this activity and I recommend RKM to other beauty brands.”
Felicity Gain, Business Development, Smile Science Harley Street

In an increasingly competitive industry, it is vital to have a presence amongst key media outlets and journalists to maintain brand awareness, build trust and increase consumer demand.

If you would like to learn more about our Press and Media Relations Program and discuss in further detail about how we can help you build those important relationships and increase your sales and revenues, then please do get in touch!

We were delighted to see the Bank of England’s Chief Economist’s comments about the surge in consumer confidence and the positive impact this will have on consumer spend when the lockdown comes to an end, and we know that now more than ever, it is vital for clinics and salons to ensure they are front of mind to their customers, both new and existing, when normality returns in the next few months.

For clinics and salons who unfortunately had to close during the lockdown, there is now a huge opportunity to target consumers desperately seeking aesthetics, beauty, and hair treatments as soon as restrictions allow in April. It is therefore vital to position yourself and your brand as thought-leaders through expert comment opportunities in consumer, national and trade media, so your clinic or salon is front of mind to your target customers when the doors open and they can have the services they have been dreaming of over the past few months.

The RKM team have worked with their clients over the past two lockdowns and tier restrictions and continue to do so, to ensure they have continuous media visibility with their target audience, they are the experts the public read about and can listen to, and so that they continue to generate sales and revenues. Through our strategic media relations, influencer outreach and social media programs, our clients are not only at the forefront of the industry thanks to the coverage they are receiving, but saw an increase in treatment bookings as a direct result of the activities carried out by the RKM team. In fact, our Soho hair salon had a 3,000 strong waiting list after the last lockdown!

With the aesthetics and beauty industry projected to reach over $17 billion within the next five years combined with the predictions of financial experts in the UK market, there is a great opportunity to be had for clinics and salons, with a wealth of consumers actively seeking treatments and services when they are able to do so.

Just some of the clinics and salons we look after include:

SALON64 – Located in the heart of London’s Soho, SALON64 is more than just hair salon; a vibrant social hub offering a luxury destination to all, combining exquisite hair services and opulent interior design across two floors. Founded by Ricky Walters in 2017, SALON64 was created with a unique design concept in mind which set out to bring back the roots of the first hair salon which launched in 1664. By transforming the original French salon from its humble beginnings into the modern age, SALON64 champion the idea of a traditional hair salon by becoming the 21st Century trendsetters that everyone is talking about, shaking up the hair and beauty with their innovative techniques and determination to stand out amongst the crowd. They have even just been named as one of the ‘best Covid-secure salons in England to book in from 12^th April’ by The Telegraph.

The Dr Rita Rakus Clinic – The multi award-winning practice of Dr Rita Rakus is in London’s Knightsbridge, opposite Harrods, and is one of the world’s leading medical clinics specialising in anti-ageing and wellness treatments -including dermatology and wellbeing and stress management. Over 20 years Dr Rakus has built up an extensive international client base and celebrity following who turn to her to make them look and stay at their best. As a renowned authority in her field Dr Rakus is seen regularly on our screens and in the pages of magazines.

BelleCell – In a quiet and unassuming courtyard to the rear of the Ritz lies the secret to total wellness on a molecular level. The cutting edge metabolic and molecular (including genetic) testing forms the basis for all bespoke molecular wellness treatments and programmes. Factoring in genetic code, the treatment plans are laser focused to combat the specific needs and desires of BelleCell patrons. The brainchild of bio-scientist turned entrepreneur, BelleCell specialises in regenerative wellness therapies. The mission is to make science and technologies more accessible, whilst spotlighting the latest approaches in solution focused wellness and rejuvenation. One size no longer fits all. Identifying, understanding, and then applying the most effective and up to date technology is the foundation of every treatment plan.

The Dr BK Clinic – Founded by world-renowned professor of facial aesthetics, Professor Bob Khanna, the Dr BK Clinic pride themselves on delivering high standards of care. They believe that everybody should feel comfortable and confident in their own skin. Whether you are considering facial aesthetic treatment, looking for top quality laser and body treatments, or would like to restore and maintain your dental health, their aim is to help you feel more like you.

Remember, if you haven’t been speaking to your customers whilst you have been closed, someone else has! If you want your clinic or salon front of mind to your customers and to see an increase in your sales and revenues this year, please get in touch with us to find out how we can help you be ready for when the rush begins.

Oh, Autumn!

Time for changing leaves, warmer clothes, and a crisp chill in the air. But as soon as the temperature drops, our skin lets us know all about it. Suddenly we need to know how to prevent dry skin and seasonal breakouts, so we can enjoy the cosy charm of Autumn. But with a few new product recommendations and some tweaks to your skincare routine, you can keep your skin feeling healthy and happy as the leaves fall and the colder months approach us.

Here are our top Autumn skincare tips and must-haves to help transition your skincare routine, help repair Summer skin and keep it protected from the colder weather.

Switch to a more moisturising cleanser

As temperatures plummet, humidity levels do too, and our skin loses moisture to the dry air around us. Make the first move and outsmart moisture-loss by swapping your light cleanser for something a little more hydrating. Dr. LEVY Switzerland’s innovative, multi-action 3Deep Cell Renewal Micro-Resurfacing Cleanser provides gentle cleansing, intensive micro-resurfacing and acts as a skin-renewing ‘Fast-Mask’ to ‘re-boot’ lacklustre complexions. With glycolic and lactic acids to dissolve the glue that sticks dead cells (and grime, pollutants and bacteria) to the skin’s surface, alongside organic rice extracts to physically polish, this instantly refines and brightens while kick-starting renewal to promote that enviable, fresh-faced radiance.

Pick an Autumn skincare booster

We may still be dreaming of those balmy summer days, but all that sun, chlorine, and salt can lead to dehydrated skin come autumn. Time for some serious dry skin remedies. Try adding a booster. Think of it as an additional skincare step to help support your skin during the changing seasons. Try Oio Lab’s Aquasphere Multi-Dimensional Hydrating Facial Serum – with five forms of hyaluronic acid compounds, two hyaluronic acid and elastin precursors and active plant substances. The gel-serum ‘fills-in’ the skin’s structure, reduces the appearance of wrinkles, stimulates natural production of hyaluronic acid, and prevents water loss – by forming an invisible, protective film on the skin. Tamarind seed polysaccharides and algae extracts enhance the moisturizing, regenerating, and plumping effects.

Don’t forget about the rest of your skin

It’s not just our face that needs moisturising, so does our body. As our skin is the body’s largest organ it works as a barrier that protects you from the outside world, and so incorporating a nourishing treat into your daily routine helps to ensure that skin stays as healthy and hydrated as it should be. With darker nights and colder mornings, it can be a little difficult to remember those warmer Summer months, however Guava & Gold’s Coco & Cherimoya Body Lotion promises to transport your mind to a blissful location of sun, sea and relaxation. This rich and soothing body lotion is easily absorbed for well-hydrated, silky smooth and conditioned skin and is enhanced with grapeseed, avocado oils and shea butter to really lock in moisture to your skin. It also has SPF15, which provides a light sun protection throughout the day which is something that our skin needs all year long – even in colder months!

Don’t panic if you breakout

Changes in weather (humidity levels and changes in temperate) can sometimes cause our skin to get upset. If that blemish keeps popping up, don’t panic! Give your skin an Autumn face treat with the ZO Skin Health Oil Control Pads – an invigorating acne treatment prevention solution designed to be used with a complementary acne treatment program. The oil control pads remove oil, normalize pore size, help smooth skin’s surface, and reduce irritation. It only happens that mega-beauty, Rosie Huntington-Whitely uses them every morning!

Savvy up your travel skincare

Dashing off on an Autumn holiday somewhere lovely? Take a moment to think about the how changing temperatures, colder climates, and hard water might impact your skin when you travel. City break? Don’t forget your SPF (yes, even though it’s autumn!) with the brand new ZO Skin Health Sunscreen + Powder SPF 30 – available in a light, medium and dark shade. Travelling somewhere snowy? Dehydrated skin can increase when you are in colder climates so plan how to prevent dry skin woes by packing more hydrating products. Limited luggage? Why not bring with you the brand new Dr.LEVY Switzerland Stem Cell Miracle Reboot Cure – allowing you to bring the full skincare range with you in travel-friendly sizes (all for less than £100).

So, there you have it, our Autumn skincare tips to help repair post-summer skin, and ensure skin feels calm, hydrated and ready for whatever the rest of 2020 has in store (all good things we hope).

Social Media

With social media continually evolving and with new social channels being created, there are now many ways a brand can speak to its followers. Nowadays, most brands are discovered through social media, so their social platform has become even more of an essential tool to becoming recognised and well-known.

At RKM we have a team of PR and Social Media experts with a wealth of knowledge to manage all aspects of social media for our clients. Not only should successful social media platforms drive a good engagement from its followers, but it will also seek to attract new ones, and offer multiple ways of purchase as well as looking streamlined and harmonious.

Content Creation

Content creation for social media can come in many forms, but the key types are:

Lifestyle

To stop a brands social media feed feeling too sales-focused, at RKM we work with our clients to create social media posts that include lifestyle imagery that is on-brand, aesthetically pleasing and ensures their channel is cohesive and engaging.

Styled Product Photography

At RKM we work with selected and trusted photographers to create well-styled product photography that we would then use intermittently throughout a brands social media feed. Managing all aspects of this brief, RKM then compile the product images in monthly content calendars, ensuring all images are planned at least a month ahead.

Inspirational Quotes

Forming a brand identity on a client’s social channels is super important so that people can connect and feel that there is a voice behind a brand. RKM use a mix of lifestyle, inspirational and wellness quotes to achieve this and ensure that channels are engaging and interesting. Inspirational quotes are also very popular for users to share on their own stories where their following would see, creating more brand engagement overall.

Instagram Stories

Not only is a brands social media feed posts important, but Instagram stories are also key for days where there are no feed posts. A mix of educational content, calls to action, reactive and proactive news, and influencer coverage received, will create engaging and inspiring Instagram Stories that will be fun and easy to watch.

User-generated/Influencers

Using bloggers and social media influencers is now one of the major factors in creating an amazing social media presence as they create buzz around your brand and bring their following to you. Blogger and influencer content are a valuable source of evergreen content which RKM will intersperse with a brand’s own content each month to showcase the positive reviews the brand receive from press, influencers, and consumers. Various types of new digital content development is also utilised from social media channels across Instagram and Facebook, such as; Instagram stories, Q & A’s, polls, GIFS, and swipe ups.

Ultimately, you want your audience to want to click that follow button and buy into your brand, and your social media content might be the first step to achieving this. If you would like to know more and find out how RKM can help grow your brand, please do not hesitate to contact us at enquiries@rkmcom.com.

We hope to hear from you very soon!

Recommendations

Recommendations from Influencers are a reliable go-to source when it comes to deciding which brand your next purchase will come from. With an influential presence in the beauty industry, companies rely on bloggers and talent to promote their products or services in an organic and honest way – as well as driving traffic and sales to their social platforms and website.

Outreach Program

With this in mind, RKM have built an influencer outreach program to support our clients and brands in building relationships with key, relevant social bloggers and influencers in the beauty, medical aesthetics and wellness industries – many of which are just as powerful as mainstream publications.

We do this via:

• Brand immersion, outreach and gifting to a targeted list of influencers and journalists who have a strong social media presence
• Cross promotion and collaborations with like-minded brands to build following and engagement
• Regular competitions to create a buzz around the brand and gain new followers
• Affiliate programs with relevant influencers to drive traffic and sales
• Paid for strategies with approved pool of influencers if required

The key to working with influencers is finding the right ones that embody your brands image and ethos and who your targeted consumer is likely to follow. RKM have a wide network of trusted influencers who we work with on a consistent basis in the beauty, aesthetics, lifestyle, health and wellbeing industries. Using a targeted influencer list, carefully curated for each individual client, we outreach to influencers on behalf of the brands we work with – briefing them on key messaging, latest launches and the newest innovations to create a buzz on social media and increase brand awareness.

Influencers

Every influencer is different which is why we love to schedule monthly one-to-one meetings, just like we do with top-tier press members, so we can go out and meet with them face to face. As a result of this we have lasting relationships with key influencers and regularly achieve impactful social media coverage.  This helps to successfully increase our clients brand awareness, website traffic and most importantly, sales.

Cross-promotional opportunities are a great way of increasing numbers (in every sense of the word) and growing a more engaged community on your social platforms. Working with influencers as well as other non-conflicting brands on social media competitions is a great way of becoming more visible to consumers. Choosing the right influencer or brand to work with on these types of opportunities is key, which is why RKM will make expert recommendations and organise logistics, schedules and messaging.

Affiliate Schemes

Another great way of working with influencers is by carrying out affiliate schemes. RKM work with their clients to support and drive their overall marketing and sales strategy, managing or facilitating affiliate schemes with on-target influencers to increase social media engagement and drive lead generation and sales. RKM work with influencers organically, selecting those who really resonate with the brand, have a genuine interest and passion in what they are promoting and who are on-target for the brand to ensure authenticity and credibility. RKM outreach to their recommended pool of influencers, agree a strategy and promotional code with their clients and set up the program to drive website traffic and sales to the brand. This is also a beneficial way to work with an influencer on a bigger campaign without payment and means that for every purchase made using their code they will receive a small commission. This allows for the influencer to feel that it is a reciprocal arrangement and so they promote the brand as often as they can.

We regularly update our social coverage achievements on our Instagram ‘INFLUENCERS’ highlights reel, which is a great place to see who we have been outreaching to and the content they create for our clients. If you would like to discuss our influencer outreach program in more detail with us, please do not hesitate to get in touch at enquiries@rkmcom.com. We hope to hear from you soon!

Get Bridal Ready

If anyone should know that there is no time like the present, it’s brides-to-be! With endless wedding prep and last-minute details to take into consideration, brides need trusted products and treatment services that will allow them to take a minute out of their busy schedule to relax and get their beauty regime underway – ready for the big day!

We are here to introduce you to some of the best salons and clinics across London, with a favourable wellness product thrown in to destress, to help all brides (and grooms) plan how they would like to look on the most important day of their lives.

BelleCell

The BelleCell Clinic specialises in molecular wellness, as well as weight loss, with a bespoke range of futuristic and innovative treatments. From IV Drips, Botox and Dermal Filler, to body sculpting and contouring – BelleCell is the go-to place to resolve any face or body concerns you may want to target. We especially recommend the ‘Beautiful Back Treatment’ if you are opting for a backless or sheer dress, perfect for those wanting blemish and acne free skin. The ‘Neck & Décolletage’ treatment is also a personal favourite, using your body’s own plasma to regenerate the skin and improve texture.

Freedom Wellness Therapy

Freedom Wellness Therapy is a mobile health, wellness and beauty service which prides itself on its mission to make its client’s lives as stress-free as possible. Both bride and grooms want to look their best on the big day and why shouldn’t they? Freedom Wellness offer a range of services, including: manicures, blow dries, massages, Yoga & Pilates and personal training sessions – so you can fit in a workout during your lunch break at the office, or even get a last minute manicure from your living room a few days before THE day. They can even come directly to your wedding venue to help your bridal party get ready – that really is convenient!

SALON64

One of the biggest considerations for your wedding day is how your hair will be styled, as no one wants bad hair when they’re walking down the aisle! That’s why it is so important to look after your hair ahead of your wedding and the experts at SALON64 are just the people to go see. From balayage, keratin blow dries and highlights, SALON64 also provide bespoke wedding services, including bridal trials and wedding day hair. And the best part? It turns into an exclusive member’s club that all it’s clients can enjoy from 7PM every night.

Guava & Gold

Once your done with a hectic day of planning, the best thing to do to try and wind down is by having a soak in the bath. Guava & Gold offer a range of bespoke bath and body items, including shampoos, conditioners, shimmering body oil, body lotions and bath & shower gels – allowing you to be transported to a tropical destination with the collections’ fragrant aromas. A perfect way to start getting excited for the honeymoon!