enquiries@rkmcom.com   |   Call us on +44 20 3130 7090

There is no doubt that a presence within top tier consumer titles builds brand trust and loyalty through the third-party validation these outlets provide. With that in mind, RKM has created a Media Relations program to support you in building relationships with key media outlets, journalists and influencers, strategic outreach with your brand’s key messaging and ethos, and brand immersion with your products and / or services.

Program Overview

RKM have a wide network of directors, editors, freelance journalists, and media outlets they work with on a regular basis in the beauty, aesthetics, lifestyle, health, and wellbeing industries. We create target media lists to outreach to on a regular basis on behalf of their clients to brief them on key messaging, the latest launches and the newest innovations to secure free of charge, editorial coverage, reviews and endorsement.

As well as our press office activity, key activations to build brand awareness and secure coverage take place including creative mailers to ensure our brand’s products are placed into the hands of the right influencers, and press events such as in-clinic mornings, intimate breakfast or dinner events and virtual round-tables with key journalists and influencers. We also facilitate cross-promotion opportunities with like-minded brands, influencers, and media outlets to develop our brands and take them to the next level, as well as securing ambassadors to promote the brands we work with, leverage opportunities and position them amongst their competitors.

Results

• Platinum tier coverage for each of RKM’s clients in target consumer media and amongst industry influencers

• We achieve numerous award wins for our clients which add credibility and can be utilised for marketing purposes

• Working with influencers has directly impacted sales for our brands and positions them amongst their competitors

Key Activities

  • Creative pitches and trend-setting
  • Expert commentary and profile opportunities
  • Seasonal pitches/eblasts
  • News-related pitches/eblasts
  • Press and influencer events and creative mailers
  • Product seeding and gifting
  • One to one briefings with key journalists
  • Media collaborations and consumer giveaways/competitions

Which services we offer

Key Activities

  • Creative pitches and trend-setting
  • Expert commentary and profile opportunities
  • Seasonal pitches/eblasts
  • News-related pitches/eblasts
  • Press and influencer events and creative mailers
  • Product seeding and gifting
  • One to one briefings with key journalists
  • Media collaborations and consumer giveaways/competitions


RKM understood our goals and strategy in identifying the right Journalists and Influencers to support awareness and engagement in our brand. We have seen an uplift in sales as a direct result of this PR activity and I have already recommended RKM to other Beauty brands.

Felicity Gain

Business Development - Smile Science Harley Street

RKM understand the importance of sustaining our reputation and its direct link to revenue, the PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests. Dr Rakus has known the team for a number of years and their service has been invaluable throughout 2020.

Dr Rita Rakus

Dr Rita Rakus Clinic

Contact us to find out more

Get in touch with us here at RKM to see how working with us can help your business grow.

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