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New

Chanel’s new campaign ‘Take A New Chance’

After working with the brand since 1990, graphic designer Jean-Paul Goude partnered with choreographer Ryan Heffington and musician Sam Spiegel to create this new digital advertising campaign. The focal point of this release is the new Chance Eau Tendre eau de parfum.

The video puts its own spin on the flash mob, using four models and a choreographed dance with chairs to feature the new Chanel product and this is revealed right at the end.

The idea behind the campaign is to promote taking a new chance, just like the models in the video did in their ‘audition’. It’s an interesting concept and fits in well with the recurring mantra circulating the Internet, focussing on chasing your dreams and goals for the future.

This fragrance is a new spin on the original Chance Eau Tendre eau de toilette, but with a more intense and long-lasting feminine and sensual fragrance, as opposed to the original soft, fruity-floral scent.

The original fragrance had a few issues that were brought up by customers, who said that the longevity of the scent was a big concern. It wasn’t lasting well on the skin, and after the new eau de parfum was released this month, these issues have been resolved.

Hair Care

Hair care brand Chāmpo launches with a cultural twist to their new ranges

The new British hair care brand, Chāmpo launched this month and have been sharing their alternative approach to hair and scalp rejuvenating products.

The name Chāmpo comes from a practice in India referring to cleansing and massaging the head and hair strands. What is interesting too, is that by the 19th Century this practice was introduced to Britain and eventually became shampoo, the hair care product that we know and use regularly today.

By combining the science of trichology, using active botanicals and Ayuvedic principles, alongside a contemporary design, they have created an exciting hair care range that is now available online.

The products also take inspiration from the founder, Kuldeep Knox’s Indian heritage, as well as being split into three new ranges to deliver a customised hair care system, tailored to the customer.

The new collections are based on Ayurvedic doshas: Vata, Pitta and Kapha, determined by an online hair quiz.

Ayurveda is a traditional Indian holistic healing system, focussing on balancing the mind, body and spirit.

Chāmpo NEW collections
Photo Credit: Chāmpo

Beauty sustainability

After the wide scale plan to take action on the planet was covered by news sites all over the country last year, the idea that we can help the environment, the air we breathe and our future, by making a few simple changes has stretched over into the beauty industry.

AromaWorks are committed to using cruelty free, vegan friendly and all-natural ingredients, with only the purest essential oils. They have a wide range of Skincare, Bath & Body, and Home Fragrance ranges that are all-natural and use unique blends of the finest essential oils.

Their AromaBombs are a perfect way to relax the mind from the stresses of the day and uplift the spirits to provide a wonderfully balancing experience. It combines the power of four essential oils working in unison to provide the ultimate home spa experience.

They are the only 100% organic bath bombs in production in the UK and they have been approached by other brands for use of their factory facilities.

This is something they are particularly proud of, as are we; and it’s great working with them as part of our roster of wonderful, and ethically responsible clients.

Signature AromaBomb Giftbox, with 4 blends

The post RKM Pulse, January 2019 appeared first on RKM Communications.

It’s hard enough to prize yourself away from the online shopping basket, but now Zara have launched a new line of matte lipsticks to tempt us in.. and they look lip-smackingly good.

Jo Malone sets her eyes on new smellyvision tech

Jo Malone CBE, and her incredible sense of smell, have been at the centre of the fragrance industry for decades. However, now she has her nose trained on new technology to allow consumers to enjoy her scents. The launch of her Fragrance Paintbrush has sparked bigger discussion about the imminent future of fragrance, and her plans to convert smell to screen. Malone has been quoted saying that soon “we’ll be able to switch on our computer or phone and be able to smell a fragrance.”

Hearst magazines launch their first advent calendars

Having seen the run on beauty advent calendars last year Hearst have grabbed a piece of the action, with 4 advent calendars from ELLE, Harper’s Bazaar, Red and Good Housekeeping. At RKM we jump at any chance to be festive and love the opportunity these calendars create for brands; we’re hoping to get some of our lovely clients included next year

The post RKM Pulse, December 2018 appeared first on RKM Communications.

For most of us, this is great news, and exactly what needs to happen. The days of faking your ‘insta-fame’ and manipulating brands into thinking your following is genuine are over. Well, at least we hope so! Many of you will be aware of third-party apps that can be utilised to artificially grow your audience, and now Instagram claims that users who employ these tactics will receive a warning letting them know their artificial activity on Instagram has been removed. They also made a statement saying:

“Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity”

What are your thoughts on these new rules and regulations?

Victoria Beckham plans the launch of her own YouTube Beauty channel

Just when you think Victoria couldn’t do any more, she goes and launches her own YouTube channel. Yup – that’s right. If you have not heard the news, where have you been hiding? The Mother-of-four, fashion icon and beauty influencer has officially announced that she will be launching her own beauty tutorial YouTube channel. And we are over the moon!

Posting the video on her Instagram account, Beckham added the caption: ‘Today I have special news to share. I will be launching my own @youtube channel with beauty tutorials, styling tips and lots of stuff from me.’

So, who will be tuning in to watch this fashion mogul share her beauty secrets?

Topshop make-up is back with a bang!

After vanishing from our lives suddenly and unexpectedly, with no news confirming when it would return, Topshop makeup is back with a vengeance.

The new offering brings us a new, affordable, reformulated, repackaged and expanded range that combines everything we loved before. It now features all your make-up necessities from foundation to bronzers, brushes, eyeshadows and endless lipstick shades. The relaunch couldn’t come at a better time, with Christmas just around the corner!

And what’s the best thing of all? It’s all budget friendly, with prices starting at £6!

The post RKM Pulse, November 2018 appeared first on RKM Communications.

Here’s a fact for you: Nearly half of all B2B product researchers are ‘millennials’, and with the largest demographic of Instagram’s users being 18-24 year olds, this is the best place to engage consumers where they normally spend time. No cold-calling or ‘hardcore sales’, just a brand becoming their friend and making their way into the head of the consumer. This is what we do at RKM when working with influencers and bloggers; by gifting them products we’re giving the consumer a recommendation from a friend. The RKM public relations team are here to help you manage your Instagram account with a successful strategy tailored to meet the needs of your brand.

Charlotte Tilbury receives MBE From The Queen

Charlotte Tilbury has received an MBE for services to the beauty and cosmetics industry, having been named in the Queen’s Birthday Honours List in June. Having worked as a make-up artist for over 20 years, Tilbury launched her eponymous brand in 2013 which is now at the forefront of the cosmetics industry. Well done Charlotte!

Alessandra Steinherr x PRIMARK Skincare Collection

We’ve only just heard the news of Alessandra Steinherr x Elizabeth Arden, so we were really surprised to see the launch of her skincare range with PRIMARK. The range consists of hydrators and masks, alongside lip balms and pore balancing serums. Luckily our offices are near a flagship store…

Beauty Podcasts

And if you’re searching for something to listen to while doing your Sunday Night Facial routine, we’d recommend beauty podcasts; answering all the burning skincare questions you’d only trust an expert with!

The post RKM Pulse, October 2018 appeared first on RKM Communications.

Everyone’s favourite beauty insiders Refinery29 are launching a beauty council with a difference. Instead of leading industry experts and celebrities, Refinery29 are cleverly engaging with their readers, employing their help to report on all things beauty and try the latest products. After all, who knows better about what people want to read about than the readers themselves?

Fancy trying it for yourself? Fill out the application here. We can’t wait to read more about it in the new few months.

Top journalists launch beauty ranges

Key beauty insider Alessandra Steinherr has teamed up with Elizabeth Arden to create a make-up bag to carry skincare and beauty essentials. Steinherr commented: “I am always on-the-go and I like to carry my daily essentials with me, so I need a roomy beauty bag that isn’t too bulky”.

Joining the beauty collab trend, Vogue contributor Funmi Fetto announced the launch of The Beauty Box for AW18. Inside is a curated selection of the journalist’s favourite beauty products, including Estee Lauder, Clinique and Bobbi Brown.

Journalists are becoming more and more multifaceted, tapping into every element of the beauty industry. It will be interesting to see what’s next for our top beauty editors.

Louise Thompson stung by the ASA

The Advertising Standards Authority have banned an Instagram Story by Made in Chelsea star Louise Thompson after she didn’t make it clear she had been paid to promote its content.

Thompson’s Instagram Story, published in May, featured a video of her using a facial brush product from Vanity Planet Store.

Thompson claimed that she was unaware of the need to include #ad on the Story, since her followers would have been aware that she had been paid from the context of the post. The ASA pointed out that, despite the invitation for users to ‘swipe up’ and receive a discount, it was not obvious whether the post was independent editorial content, sponsored editorial content or advertising.

Guy Parker, the ASA’s chief executive has previously said that people shouldn’t have to play the detective to work out if they’re being advertised to.

The post RKM Pulse: Your Media & Culture Update appeared first on RKM Communications.