Be in front of your customer with RKM Communications PR and Media Relations Program

According to Mintel, beauty retail sales rose 4.9% in 2022 to £12.9 billion and is expected to continue on this positive trajectory, forecasted to reach £13.6 billion by 2027. So, there is plenty of opportunity for growth for beauty brands already established and launching into the market. Building and showcasing brand trust and desire to your customers, both new and existing positions and elevates you amongst your competitors, furthers your reach, and importantly generates sales.

We will put your brand in front of influential journalists and publications through key activations including:

• One to one briefings
• Gifting and sampling
• Awards and cross promotion
• Events and brand immersion
• Brand ambassadors and spokespeople
• Expert commentary

As winter draws to a close, the monthly consumer glossy magazines which work to longer lead times of at least four months ahead, will already be planning their spring issues, so you must be speaking to them now to secure editorial coverage in time for the new season.

If you would like to discuss how we can help you build those important relationships and increase your sales and revenues, contact us today on 020 3130 7090 or by emailing enquiries@rkmcom.com.

Social Media

Did you know that the average daily time spent on social media per day is 142 minutes? And in 2022, the total number of social media users in the UK stood at 61.67 million.*

In the UK social media is most popular amongst Gen Z and Millennials – one quarter of all social media users are aged between 25 and 34, with an equal split of women and men. For brands wanting to target this demographic, whilst Facebook has a public reputation as an online network for older generations, people aged 25 to 34 make up a quarter of all users.* (*Resource: statistica.com)

It is therefore vital that as a brand, either new to market or already established, your content is sufficiently engaging in a highly competitive market to grab the attention of both your followers’ and potential audiences to promote your products or services effectively. And more importantly, that you are using the right social channels to reach your desired demographics, both existing and new.

Experts

Our team of experts are equipped to fully manage all aspects of our client’s social media, content creation and copywriting needs. We offer full social media platform and community management including establishing and maintaining Instagram and Facebook platforms, strategic planning of content and calendars, content creation, development of original assets, influencer engagement and management of paid and organic social campaigns.

We have also recently introduced our new TikTok management service in line with today’s trends and statistics. The platform has experienced steady growth over the past few years and reached 8.9 million users in the UK in 2022, with users spending on average 27 hours per month on the service. Its TikTok’s design, usability, and entertainment style appeals highly to younger audiences; in fact, approximately 53% of TikTok users in the UK are girls and women between the ages of 13 and 24 years.

If you are looking to expand your audience reach and target demographic, we can chat further about our recommendations for brand-owned content and working with TikTok influencers to populate and engage your audience on this channel, contact us today on 020 3130 7090 or by emailing enquiries@rkmcom.com

Influencer Marketing Campaign

Did you know that 80% of beauty brands invested in influencer marketing campaigns last year (source MMI)?

And did you also know that influencers had a return on investment of £8 for every £1 spent (source MMI)?

The power of the Influencer has grown exponentially, many of whom are as impactful and persuasive as mainstream publications. In fact, in a survey by Harvard Business School of over 500 beauty enthusiasts, influencer marketing was ranked as most likely to sway purchasing decisions, and company ads were found to be the least trustworthy!

Influencers combine credibility with engaging and compelling content that brings products or treatments to life through a screen. Visibility and building organic relationships with key social influencers increases brand awareness, generates direct links to your website or shop, and most importantly builds consumer trust that positively impacts revenues.

RKM’s Influencer Marketing program builds relationships to help you reach your customer base to ensure they are spending their money with you. As a result, our clients have seen an increase in following, engagement, brand fans, and sales. We will put your brand in front of influential key opinion leaders through proven activations such as:

• One to one briefings
• Competitions and cross promotion
• Brand immersion and gifting
• Collaborations and partnerships
• Paid campaigns
• Affiliate programs

We work with our clients to help them build consumer trust and demand, position them amongst their competitors and provide them with the tools they need to grow their customer base, further their reach and most importantly…generate sales.

If you would like more information or to discuss how we can help you build those important relationships and increase your sales and revenues, contact us today on 020 3130 7090 or by emailing enquiries@rkmcom.com

Hope for 2022

As we begin another New Year, with an air of uncertainty, but with hope on the horizon for 2022, it is more important than ever to safeguard your business and increase your customer base to generate sales and revenue. Whilst we are still adapting to the new normal and there is hope on the horizon, you need to ensure that you are talking to your customers, because if you don’t, someone else will!

If you have a product brand, it is vital to keep communicating to your customers and increase your visibility with them. Editorial coverage, positive reviews from influencers and an engaging social media platform are key to communicating your messaging and product offerings to your target audience as well as supporting the retailers who stock your products to drive traffic and sales.

For clinics and salons who now have more reassurance that they will continue to remain open, it is vital to stay front of mind to your target customers and stand out from the competition, as well as positioning yourself and your brand as thought-leaders through expert comment opportunities and treatment reviews in consumer, national and trade media.

More Reach

The RKM team worked with their clients last year and continue to do so, to ensure they maximise visibility among their target audience, stay front of mind to new and existing audiences, and continue to generate sales and revenue. Through our strategic media relations, influencer outreach and social media programs, our clients are not only at the forefront of the industry thanks to the coverage they are receiving but continue to see an increase in product sales and treatment bookings as a direct result of the activities carried out by the RKM team.

If you want to see an increase in your revenues this year, please get in touch to find out how we can help you keep your product, clinic, or salon front of mind to your customers and ensure that you grow your existing databases, increase your profile, and generate sales.

Media relations increases your reach

A presence in key media titles both online and in print, creates brand value and trust that positively impacts sales and revenues. PR is not to be confused with advertising. Having a top-tier, respected journalist positively endorsing your brand is extremely powerful through the third-party validation it provides:

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Jean-Louis Gassée, former executive at Apple

Building Relationships

Reviews in publications, brand recommendations and a journalist fan base can be achieved with our Press and Media Relations Program. Our work will build these key relationships with media outlets through our strategic outreach with your brand’s key messaging and ethos, as well as brand immersion with your products, treatments, or services.

We have a wide and trusted network of editors, freelance journalists and media publications in the beauty, aesthetics and lifestyle industry which has been built up over 20 years and our clients are regularly featured in top tier consumer and online publications. Journalists are often trusted to give advice and recommendations to their readers so we will put your brand in front of these influential people through key activations such as one to one briefings, gifting and sampling, events, brand ambassadors and spokespeople, expert commentary and cross promotion.

Our Clients

We work with our clients to build consumer trust and demand, position them amongst their competitors and provide them with the tools they need to grow their sales and revenues. Here is what a few of them have to say:

“A PR agency that delivers results without the arrogance. Working with RKM has helped me raise the profile of myself and SALON64, giving us an incredible brand presence within the industry.”
Ricky Walters, Founder of SALON64

“RKM understood the importance of sustaining our reputation and its direct link to revenue. The PR team increase the clinic’s media presence in our preferred publications every month and this is reflected in our appointment requests.”
Dr Rita Rakus, Founder of the Dr Rita Rakus Clinic

“RKM understood our goals and strategy in identifying the right journalists to support awareness and engagement in our brand. We have seen an uplift in sales as a direct result of this activity and I recommend RKM to other beauty brands.”
Felicity Gain, Business Development, Smile Science Harley Street

In an increasingly competitive industry, it is vital to have a presence amongst key media outlets and journalists to maintain brand awareness, build trust and increase consumer demand.

If you would like to learn more about our Press and Media Relations Program and discuss in further detail about how we can help you build those important relationships and increase your sales and revenues, then please do get in touch!

We were delighted to see the Bank of England’s Chief Economist’s comments about the surge in consumer confidence and the positive impact this will have on consumer spend when the lockdown comes to an end, and we know that now more than ever, it is vital for clinics and salons to ensure they are front of mind to their customers, both new and existing, when normality returns in the next few months.

For clinics and salons who unfortunately had to close during the lockdown, there is now a huge opportunity to target consumers desperately seeking aesthetics, beauty, and hair treatments as soon as restrictions allow in April. It is therefore vital to position yourself and your brand as thought-leaders through expert comment opportunities in consumer, national and trade media, so your clinic or salon is front of mind to your target customers when the doors open and they can have the services they have been dreaming of over the past few months.

The RKM team have worked with their clients over the past two lockdowns and tier restrictions and continue to do so, to ensure they have continuous media visibility with their target audience, they are the experts the public read about and can listen to, and so that they continue to generate sales and revenues. Through our strategic media relations, influencer outreach and social media programs, our clients are not only at the forefront of the industry thanks to the coverage they are receiving, but saw an increase in treatment bookings as a direct result of the activities carried out by the RKM team. In fact, our Soho hair salon had a 3,000 strong waiting list after the last lockdown!

With the aesthetics and beauty industry projected to reach over $17 billion within the next five years combined with the predictions of financial experts in the UK market, there is a great opportunity to be had for clinics and salons, with a wealth of consumers actively seeking treatments and services when they are able to do so.

Just some of the clinics and salons we look after include:

SALON64 – Located in the heart of London’s Soho, SALON64 is more than just hair salon; a vibrant social hub offering a luxury destination to all, combining exquisite hair services and opulent interior design across two floors. Founded by Ricky Walters in 2017, SALON64 was created with a unique design concept in mind which set out to bring back the roots of the first hair salon which launched in 1664. By transforming the original French salon from its humble beginnings into the modern age, SALON64 champion the idea of a traditional hair salon by becoming the 21st Century trendsetters that everyone is talking about, shaking up the hair and beauty with their innovative techniques and determination to stand out amongst the crowd. They have even just been named as one of the ‘best Covid-secure salons in England to book in from 12^th April’ by The Telegraph.

The Dr Rita Rakus Clinic – The multi award-winning practice of Dr Rita Rakus is in London’s Knightsbridge, opposite Harrods, and is one of the world’s leading medical clinics specialising in anti-ageing and wellness treatments -including dermatology and wellbeing and stress management. Over 20 years Dr Rakus has built up an extensive international client base and celebrity following who turn to her to make them look and stay at their best. As a renowned authority in her field Dr Rakus is seen regularly on our screens and in the pages of magazines.

BelleCell – In a quiet and unassuming courtyard to the rear of the Ritz lies the secret to total wellness on a molecular level. The cutting edge metabolic and molecular (including genetic) testing forms the basis for all bespoke molecular wellness treatments and programmes. Factoring in genetic code, the treatment plans are laser focused to combat the specific needs and desires of BelleCell patrons. The brainchild of bio-scientist turned entrepreneur, BelleCell specialises in regenerative wellness therapies. The mission is to make science and technologies more accessible, whilst spotlighting the latest approaches in solution focused wellness and rejuvenation. One size no longer fits all. Identifying, understanding, and then applying the most effective and up to date technology is the foundation of every treatment plan.

The Dr BK Clinic – Founded by world-renowned professor of facial aesthetics, Professor Bob Khanna, the Dr BK Clinic pride themselves on delivering high standards of care. They believe that everybody should feel comfortable and confident in their own skin. Whether you are considering facial aesthetic treatment, looking for top quality laser and body treatments, or would like to restore and maintain your dental health, their aim is to help you feel more like you.

Remember, if you haven’t been speaking to your customers whilst you have been closed, someone else has! If you want your clinic or salon front of mind to your customers and to see an increase in your sales and revenues this year, please get in touch with us to find out how we can help you be ready for when the rush begins.