S.T. Dupont is a globally recognised luxury Parisian leather goods and accessories brand.
We have managed the UK PR for three years. In addition to this continued PR visibility for the full product range, 2015 saw four exciting new limited edition product collaborations.
In 2015 S.T. Dupont launched four new limited edition collections with brands as equally renowned as themselves, these included a long term agreement with Disney to create luxury accessories for the Star Wars franchise, Rolling Stones memorabilia for the avid rock fan, accessories created exclusively with the British Formula One team McLaren harnessing their own technology and design skills and a sophisticated collection of accessories to coincide with the launch of James Bond’s latest blockbuster Spectre.
Using an incredible array of branded imagery, content and products we secured the biggest annual AVE figure for the S.T. Dupont brand in the UK media valuing just over £700,000.
In 2015 we supported S.T. Dupont with their content regeneration by producing the brand’s first international lookbook and new website launch, offering valued advice and guidance on the brand messaging, tone of voice and collateral delivery.
As part of our work for St Dupont, we were tasked to create and manage all content, posting and engagements for the UK territory social media channels. Whilst utilising the social platforms for continued visibility and engagement, both product and lifestyle, for the ST Dupont range of products, social media was integral to the launch of the Bond, Star Wars, McLaren and Rolling Stones limited edition collections and allowed the client to engage in a much deeper and richer consumer conversation and engagement. Whilst bespoke content was created for the social channels, we were also able to bring the offline media campaign full circle and ensure consistency of brand messaging and visibility engaging new and existing consumers and audiences, but also gaining the following and support of online and key social influencers.