Heyland & Whittle

British fragrance house

Heyland & Whittle

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Introduction

Heyland & Whittle are a leading soap and fragrance manufacturer based in England with visibility in top retailers such as John Lewis nationwide, Liberty London, Fortnum & Mason and over 450 shops in the UK.

We were asked to create a strategic press campaign to increase brand awareness and brand loyalty through PR.

Heyland & Whittle
Heyland & Whittle

Our work

 

Heyland & Whittle product collections are hugely popular and have a niche of their own in a competitive category within the market. A large product range enabled us to fully utilise the opportunities within all areas of the print, online and digital press, generating coverage for the entire range and also showcasing new product launches. Coverage focussed on seasonal pitches, key calendar dates, seasonal trends, colours and gifting occasions to name a few.

Coverage appeared in

Heyland & Whittle

Social media

 

As part of our scope of work, RKM fully manage all of Heyland & Whittle’s social media platforms. The main aim was ensuring that all ‘offline’ PR activity was supported and reinforced across all social media channels, but in addition to this, our goal was to ensure that the social media activity compliments and brings full circle the offline PR activity by further engaging customers and providing a deeper audience conversation and penetration. We are responsible for creating and posting all content, launching and managing advertising campaigns, further interacting with press and running online competitions, giveaways and audience engagements.

Heyland & Whittle
Heyland & Whittle
 

Re-launched UK social media channels and grew the platforms by 900 followers (Twitter), 100 followers (Facebook) and 130 followers (Instagram) in a 90 day period.

Full social media management involving ad campaigns, competitions, interactions with the press, tastemakers and VIPs.

Created and implemented British Bathtime campaign, encouraging the nation to bring back the tradition of bathtime through features, product send outs and social media engagement and interactions.

Heyland & Whittle

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