Heyland & Whittle are a leading soap and fragrance manufacturer based in England with visibility in top retailers such as John Lewis nationwide, Liberty London, Fortnum & Mason and over 450 shops in the UK.
We were asked to create a strategic press campaign to increase brand awareness and brand loyalty through PR.
Heyland & Whittle product collections are hugely popular and have a niche of their own in a competitive category within the market. A large product range enabled us to fully utilise the opportunities within all areas of the print, online and digital press, generating coverage for the entire range and also showcasing new product launches. Coverage focussed on seasonal pitches, key calendar dates, seasonal trends, colours and gifting occasions to name a few.
Re-launched UK social media channels and grew the platforms by 900 followers (Twitter), 100 followers (Facebook) and 130 followers (Instagram) in a 90 day period.
Full social media management involving ad campaigns, competitions, interactions with the press, tastemakers and VIPs.
Created and implemented British Bathtime campaign, encouraging the nation to bring back the tradition of bathtime through features, product send outs and social media engagement and interactions.