Achievements

As we near the end of Quarter 1 2022 and reflect on the past few months, we are proud of our achievements and the direct impact our work has had on increasing brand awareness and revenues. We consistently ensure our clients are fat the forefront of the industry and the team have been busy with new product launches, cross promotion activities, collaborations with like-minded brands, podcasts, Instagram Lives, achieving award wins and securing editorial coverage in target publications and amongst the industry’s most respected influencers.

Our clients have seen a direct impact on their revenues and customer retention as a result of our activities, and here’s what a few of them have to say:

“RKM understand the unique positioning of our brand and the importance this has on our growth and reputation. RKM consistently delivers in-depth editorial features in strategically placed publications that have positively contributed to our continued growth and provided access to our target consumer groups.”
Kasia Zajkowska, CEO & Founder, BelleCell Clinic

“I’ve worked with RKM for several years and rely on their support to increase our sales – last year our online sales figures for electronic toothbrushes increased by 200%. The press coverage generated by the team resulted in this rapid growth as well as brand awareness amongst consumers.”
Beth Morgan, Head of Marketing, Curaprox UK

“RKM goes to every length to support our brand. The results are visible, with more awards recognising our brand, coverage in top tier titles like Tatler for our new product launches, awareness growing rapidly, and much more.”
Julien Levy, Co-founder, Dr. LEVY Switzerland

 

Maximise Growth

As we enter the new financial year, it is vital to maximise brand awareness, growth and revenues in order to future proof your brand. Ensuring your customers are hearing about you is the best way to grow and maintain brand trust and demand for your products, treatments and services, so you stand out from your competitors and increase your sales.

If you would like to learn more and discuss how we can help you achieve your sales and marketing goals and keep your business in front of your target customers both new and existing, then please get in touch!

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Party Season

With December almost upon us, this can only mean one thing – party season! And Christmas of course. This time of the year is already hectic enough without having to wade through thousands of beauty products that will help prepare you for the festive period, as well as leaving you feel your very best at that special seasonal party. The team at RKM have put together some of our go-to beauty products that we can’t live without!

Kick off the party prep with the bespoke range of bath and body products from Guava & Gold, all of which have been crafted using exquisite aromas and premium essential oils. Inspired by your favourite tropical holiday destination, Guava & Gold’s products make the perfect gift under the Christmas tree – but will also undoubtedly leave you feeling relaxed and zen before a fun-filled night of dancing.

White Smile

Next is not an obvious choice but having a bright and fresh smile is better than any purse or set of earrings! Known for its highly effective and safer alternative to abrasive bleaching products, Curaprox’s [BE YOU] range of enzymatic whitening toothpastes will have you smiling the night away. If you’re feeling extra adventurous, they even offer a Gin & Tonic and Persimmon flavour – allowing you to start the party at your bathroom sink!

Perfect Skin

Whilst getting ready for any event, we all want to show off perfect skin and hair, and luckily our client COCOSOLIS can help with this. A seasonal favourite includes the Glow Shimmer Oil which contains a hydrating formula with shiny particles, leaving your skin feeling smooth and soft. The best part? It is suitable for both face and body application, leaving you sparkling from head to toe.

Dr. Shah

If you really want to go the extra mile in preparation for an event, what better way than a trip to The Artistry Clinic to naturally enhance your facial features? Specialising in aesthetic medicine for over eight years, Dr. Shah is the person to see for the latest non-surgical cosmetic procedures. A current favourite includes the bespoke Fire & Ice Facial – raved about by A-List stars including Gwyneth Paltrow and Halle Berry, this treatment is designed to re-surface the skin through deep cleansing pores whilst brightening and tightening the face. An opportunity not to missed if you want to look on fire (no pun intended)!

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Is there any better time of year than Christmas? Nothing quite beats all the festive food in the office, Christmas music and of course the beautiful Christmas lights. We are Christmas obsessed here at RKM.

It’s been a hectic month in the office, but our biggest highlight of the month was undoubtedly the SKINFORIA Love Actually PR activation. We wanted to shout from the rooftop about the recent launch of SKINFORIA, and we wanted to thank all our favourite beauty journalists. So what better time to do it than at Christmas, whilst re-enacting ‘Love Actually’s’ iconic ‘you are perfect scene’.

On 11th December, the SKINFORIA gang stomped around London, individually surprising each journalist with a message to remind them that SKINFORIA thinks they are PERFECT too! Of course, this was all caught on camera for your viewing pleasure..

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WE’VE EXPERIENCED A BUSY MONTH (AS ALWAYS!) AT RKM HQ THROUGHOUT NOVEMBER. THE SOCIAL TEAM SIGNED THE ICONIC BEYOND MEDISPA AS A CLIENT, OUR DIGITAL TEAM WORKED WITH TWO TOP PARENTING INFLUENCERS TO PRODUCE ‘A DAY IN THE LIFE OF’ ACTIVATION FOR MUSTELA AND FINALLY, OUR PR TEAM SECURED COVERAGE IN ELLE MAGAZINE FOR ALUMIER’S GAME-CHANGING NEW PRODUCT – EVER ACTIVE C & E.

Established In 2006 And With Locations In Harvey Nichols In London, Liverpool And Edinburgh, Beyond Medispa Is An Advanced Medical And Aesthetic Centre Which Specialises In Offering Patients With The Very Latest In Next Generation Medical And Aesthetic Treatments For Both The Face And Body.

As the brand partners with Skinforia; a beauty e-commerce platform set to rival the likes of Cult Beauty and an already social media and content client of ours, Beyond Medispa also partnered with us in November and RKM will be managing all social media and content for the clinic.

November was also the month that saw an influx of Alumier coverage across top magazine titles. A particular highlight for the PR team included a print feature in Elle Magazine, discussing good skin from within using Alumier’s game-changing new product – Ever Active C&E. Other top titles across November have seen Alumier appear in Country & Townhouse, Professional Beauty and two influencer mentions from Lydia Millen and Zara Martin.

And finally, to drive more footfall to Mustela pharmacies throughout the festive period, the RKM digital team filmed with two top parenting influencers All Dads Talk & Ella Grace Mc to produce a day in the life of activation. All Dads Talk & Ella Grace curated content in point of view style filming, to show the lifestyle of a parent and why they choose Mustela.

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October and November have been a busy few months at RKM HQ. With client press days to introduce a brand-new treatment to UK press, scouting out the latest under the radar beauty brands at Indie Beauty Expo and most excitingly a brand new RKM-er joining the team, it’s a been a busy Autumn so far.

BYONIK® is the UKs first pulse triggered laser treatment guided by your heartbeat. Guided by your individual pulse, the brand new Byonik® treatment works in synergy with your body’s rhythm resulting in a personalised treatment that leaves skin glowing.

Hosted at leading clinics across London, including Harley Street’s CosmeSurge and the Four Seasons Park Lane, we invited health and beauty journalists to experience the treatment and see the results for themselves.

Research has found that individual skin cells, absorption and regenerative capacity is heightened milliseconds before the heart beats. At this time, hydrating and rejuvenating ingredients, which are delivered through a combination of exclusive hyaluronic rich gels, can better permeate the cell membrane to deliver results deep into the skin.

Across the three days, we were fully booked with journalists from OK! magazine, Red.co.uk, Aesthetic Medicine, Marie Claire, Get the Gloss and The Telegraph to name a few, with each amazed at the technology, proving that as with many treatments in the industry… results have to be seen to be believed!

October was also the month that the very first Indie Beauty Expo came to East London and of course we went to see what the fuss was about! Coming direct from LA, the event provides exposure and acts as a central hub for new and emerging start-up beauty brands. Held in a Shoreditch Warehouse, the space was beautiful, filled with some amazing new brands utilising ingredients and formulations that we’d never seen before. After hours of sniffing, trying and swabbing our way around the stalls we left armed with an armful of samples to try. For beauty geeks who love knowing who and what is set to be the next big thing, it was nothing short of Christmas for us!

And lastly, but in-fact most importantly, November saw a brand new RKM team member, the lovely Sophie! With experience working with high-end luxury brands, Sophie has joined the team as a Junior Account Executive and is already obsessed with all thing’s beauty. Welcome Sophie!

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This September we have seen some brilliant and exciting campaigns emerge, including our big Daddy Day Care event for Mustela and the launch of EverActive C&E for AlumierMD.

We worked to create a morning of relaxation at Duck and Dry for Dads and parents, which was also a fun, creative morning for the kids. As many of Mustela’s products are formulated using their patented ingredient Avocado Perseose, we had an avocado and spoon race, kicking off the sports day in style!

While the kids were racing the Dads were having ‘Daddy-Do’s’ and relaxing, learning all about Mustela’s products and why they are the best for babies’ and children’s skin. As well as having a great time we gathered some brilliant feedback, and kicked off our #DiscoverMustela campaign, hosted across all the brand’s social media channels.

This month saw the embargo lifted in AlumierMD’s biggest new launch, EverActive C&E. In July we hosted a dinner at 19 Greek Street with trade and consumer press, and influencers, explaining the power of the ground-breaking new Vitamin C & E serum. With over four years R&D this product is cutting edge in tackling the oxidation challenges when harnessing antioxidant and peptide power in skincare, allowing for a potency that actively promotes collagen synthesis.

Vitamin C serums should be clear to straw coloured for optimal effectiveness. When exposed to air or light, the Vitamin C oxidises, causing many serums turn an orange or brownish colour. Once the Vitamin C has oxidised it is no longer beneficial for the skin. EverActive C&E stays fresh because you only mix the Vitamin C into the serum when you’re ready to use it; keeping it fresher and more potent for longer.
Before the end of September we have already gathered shining reviews from press [such as ‘My skin has really got it’s oomph back!’ – Sam Freedman, ‘Brightening and glowy-fying’ – Alessandra Steinherr], and seen print coverage published in Grazia.

And to top off a busy September our leading KOLs in the Beauty and Aesthetics fields have been filling pages with commentary and case studies, making firm their positions as leaders in their industries. Paul Edmonds has appeared on Byrdie and Refinery29, Dermalux treatments on HELLO! Online and Sheerluxe, Kate Kerr London featured commentary and adevice on Refinery29 three times, ZO Skin Health on Glamour Online three times, Baldan Group in the Sunday Mirror, HydraFacial treatments in the Telegraph Magazine, and Dr Sarah Shah in the Sunday Mail and Get the Gloss – and more!

We believe that reinforcing what really matters to a consumer is what makes a difference; why people should buy something and why people should make it part of their lives. We will raise the consumer and trade profile of your brand, and help your customers understand not only what you do, but more importantly why you do it. We love building trust, loyalty, brand preference and desire, helping to grow your audience, your market share and your sales.

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July has been an amazing month for coverage, meetings and SPF skin features – Thanks to the heat wave!

This July marked fifteen years since our client Teoxane Laboratories entered the facial aesthetics market. They celebrated their anniversary with well-known industry professionals such as Dr Raul Cetto and Dr Sarah Tonks on the gorgeous rooftop of Trafalgar’s St James Hotel. We were lucky enough to sit down with founder Madame Taupin before the party hit full swing, as she shared her wealth of knowledge about the exciting growth of the company, having achieved so much, and sold more than nine million syringes of TEOSYAL fillers in eighty countries.

The team has also been busy meeting up with some of our favourite influencers! The lovely Victoria from ‘In the Frow’ visited L’Atelier on Harley Street for an AlumierMD Radiant Peel. This is a peel that is hyper-customisable and can be tailored to individual skin type and concern, offering incredible results with minimal or no downtime. AlumierMD is also a brand that’s loved by the likes of Alessandra Steinherr, with the Bright and Clear Solution heroed as part of her ‘Sunday Night Facial’ routine.

The DJ and blogging duo ‘Collyer Twins’ also popped in to KX for ZO’s Stimulator Peel with Dr Toni Phillips to help their skin recover from under the skin breakouts, brought on by the strong sun this summer. This was their second peel, and we couldn’t be happier with their feedback:

“The results have been amazing. It literally works wonders instantly. Our skin feels tighter, more glowing, and after a couple of days those under the skin spots had vanished!”

Not only are The Collyer Twins a fan of the ZO Peel but they are regulars at Paul Edmonds. This month they had a complete hair refresh with a colour, cut and extensions at Paul’s gorgeous Knightsbridge Salon. The beautiful Zara Martin also treated herself to a full holiday prep revamp at the luxury salon.

And to top off a busy July our KOLs in the Beauty and Aesthetic fields have been filling pages with fantastic coverage, demonstrating their trusted expertise within the industry. Dr Sarah Shah featured in the likes of The Daily Mail, Tatler and SheerLuxe, while also receiving rave reviews from the sensational blogger Sammi Maria. Expert facialist Kate Kerr featured in Grazia, Canary Wharf Magazine and Refinery29. Last but by no means least, our hair guru Paul Edmonds shared his expertise in Marie Claire, Stylist, Woman & Home, Sunday Express and many more.

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June has been packed with exciting press events, new clients and illuminating industry training. We’ve also all continued to champion our clients, create imaginative social media campaigns and achieve that all important coverage.

To launch the ground-breaking new AlumierMD skincare product, we held an exclusive molecular three-course dinner at 19 Greek Street. Top tier journalists including Tatler, Glamour, Grazia, Cosmopolitan, Refinery29 and Elle Online joined the AlumierMD team to hear more about the world leading R&D that has gone into creating such an exciting skincare launch.

This month we also headed to The Facial Aesthetic Conference and Exhibition (FACE) where clients including ZO Skin Health, Lumenis and Perk were exhibiting. HydraFacial continued their World Tour at the expo, hosting a pop-up treatment truck for press and delegates alike. We invited key journalists and bloggers including Press Association and Danielle Peazer to try the unique extraction facial for themselves.

We are delighted to have kicked off our work with Dermalux® LED Phototherapy in June. The treatment has set the gold standard in LED light rejuvenation for the skin, helping to fight fine lines, wrinkles and acne. Dermalux® is a favourite of Sarah Chapman and is used in leading clinics and medispa’s around the country. We’ve already secured coverage for Dermalux® in key publications including Telegraph Online and we’re only just getting started. Watch this space…

We’re experts in medical aesthetics, and this was proven when three of our medical device clients appeared in OK! Magazine this month. Baldan, Lumenis and Endospherès were all included in an article heroing the best non-invasive methods for getting rid of stubborn pockets of fat. We also focused on Father’s Day for our male-centric clients, with SCRUBD featured in Independent and The Sun gift guides. A treatment at Dr Viel’s London Centre of Aesthetic Surgery was also championed as a premium gift for dads by GQ Online.

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May has been a hectic month for RKM. May has seen events piling high, coverage aplenty and lots of brilliant social media activity rolling out. All the while RKM have been keeping up media relationships, building new ones and expanding knowledge into new areas of the ever-changing digital sphere.

The start of this month saw a fantastic day with HydraFacial, as their World Tour came to Dr Rita Rakus’ London Clinic in Knightsbridge. RKM oversaw appointments with over 30 members of the press. Bloggers including Peony Lim and Cassie Snelgar attended, as well as print titles such as Red Magazine, Fabulous, POWDER, The Express Online, Stylus, Wedding Ideas, Independent and Get the Gloss. All who came were baffled by the results of the HydraFacial and Perk Skincare treatments, and it made for a brilliant day. Lots of beautiful faces leaving the clinic to be showed off across London!

US brand Hydropeptide launched in the UK with 2 fantastic events, organised by the RKM team at Dean Street Town house and the Riding House Café in central London’s Soho. With attendees including consumer titles: Cosmopolitan, Woman&Home, GQ, Daily Mail and Simply You, and trade titles including Stylus, Mintel and TrendStop both events were a huge success. RKM was also enlisted to manage Hydropeptide’s social media channels through the event. Great coverage was gained platform-wide, showcasing the products, and journalists enjoying the expertise of Dr Neal Kitchen, Hydropeptide’s COO.

Throughout May SCRUBD for men ran their shining new ‘Masters Series’ campaign on social media showcasing how men have mastered their crafts. This campaign gathered the beginnings of some fantastic coverage in relevant trade press. Mark, founder of SCRUBD, began his quest to solve the problem of there not being premium all-natural soap blocks crafted specifically for men by sourcing natural ingredients, mixing his own essential oils, hosting scent testing sessions with friends and family, finally leading to the creation of his very own range of handcrafted soaps. Mark and the SCRUBD team are proud of their British and artisanal methods, and therefore began a quest to champion their own tribe of artisans; a group of ‘Masters’ that are tackling their days in their own unique ways. Thus, the ‘Masters Series’ was born. The full Masters Series films can be viewed here.

French baby skincare brand Mustela have had a brilliant month, trending as one of the top SPFs in mothering titles including Absolutely Mama magazine, Mother & Baby and My Baba. The launch of the maternity range has been a big focus, making waves within trade and digital titles. They have some exciting partnerships in the pipeline to look out for.

The brilliant Endosphères Therapy, using microvibration technology, has been tipped to be one of the most innovative machines for combating stretch marks and cellulite for 2018. They featured in Cosmopolitan and the Telegraph Online this month, as well as with bloggers and influencers including Eat Wear Travel and Taislany Gomes.

Towards the end of May the Social Media team visited another great Kruger Cowne Breakfast Club meeting. This time the talents of Founder of Vibe Tickets and Tech Entrepreneur, Luke Massie (26 years old) spoke, alongside Teenage Tech Entrepreneur and Ambassador to The Princes Trust, Ben Towers (19 years old). Youth certainly does have a part to play in the success of these two and talks from both made for a very inspirational morning.

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