As one of the world’s leading cosmeceutical brands, SkinCeuticals provide a range of professional skin care products backed by decades of advanced research.
We were tasked with managing all aspects of the consumer PR strategy from concept to implementation across the product range of over 30 individual products and three new product launches.
Our work included press release writing and distribution, creative writing, media and blogger events, product launch events for trade and consumer, VIP liaison, ambassador liaison, industry and KOL relationships, expert commentary, product placements, and brand positioning. To strengthen but also update the brand positioning we created the City Girl Skincare Guide. A beautiful illustrated document to showcase and re-position the brand and product range to a new audience and demographic while still adhering to the strong values and core messages associated with the brand.
Some of our achievements in 2015 included-
An AVE of £4,180,044 worth of coverage – The largest annual AVE figure achieved for SkinCeuticals in 5 years, achieved from 522 individual press insertions across monthly, weekly and weekend print media, online and digital.
InStyle Best Beauty Buys – Resveratrol BE
Harper’s Bazaar Beauty Best of Best – Advanced Pigment Corrector
Glamour Beauty Power List – Mineral Eye UV Defense
Tatler Beauty Awards – Gentle Cleanser
InStyle Best Beauty Buys – Metacell shortlisted
Marie Claire Prix D’Excellence Awards – Metacell shortlisted
Tatler Beauty Awards – AOX Eye highly commended
Woman & Home beauty awards – Metacell shortlisted
Daily Express 2015 Beauty Awards – Metacell runner up