Shu Uemura hair ambassador Paul Edmonds has been at the forefront of hair trend for over 30 years and is widely recognised throughout the industry as a true style innovator. From his celebrated and award winning Knightsbridge salon, Paul and his expert team have built up a reputation for flawless service and expertise.
Our goal is to strengthen Paul Edmonds’ brand, ensuring all elements of the service are covered including Paul Edmonds profile, the expertise of his team, cut and colour trends, nail techniques, aesthetic treatments, advanced anti-ageing treatments and the Paul Edmonds lifestyle product range. This has been achieved by securing expert commentary, salon reviews and wider features across all media ensuring Paul Edmonds and his team are known as the most creative and skilled hair and beauty specialists in the industry. We have sourced and nurtured relationships with movers and shakers, key opinions leaders, celebrities and VIP’s spreading this message even further across multiple consumer platforms. It has also been vital for us to highlight Paul’s long term role as a Shu Uemura hair ambassador, this message travels through editorial and advertising opportunities.
As part of our long term PR campaign we have continued to generate press visibility for Paul, the salon and the Paul Edmonds team from features and profile on Paul, to get the looks, hair trend forecasting and expert comment. Press secured in key titles includes Marie Claire, Good Housekeeping, woman&home, London Evening Standard, Sunday Times Style, Harper’s Bazaar, The Daily Telegraph, InStyle, You Magazine, Get the Gloss, The Times, Glamour, Mail on Sunday and Metro uk to name a few.
In addition to our ongoing editorial focus, Paul Edmonds is a destination of choice for celebrities and VIP. With an existing client base including Sam Smith, Margot Robbie, Colin Farrell and Abbey Clancy to name a few, we have continued to reinforce and further the celebrity connections including Kitty Spencer, Lilah Parsons, Zara Martin, Elaine Cassidy and Roxie Nafousi. We have also arranged the Paul Edmonds team to style the hair of top British actresses Jodie Comer, Rose Leslie, Emily Berrington, Ophelia Lovibond and Eleanor Tomlinson for BAFTA events.