Carve out a space for an unknown brand, establishing tone of voice and a clear message about what SCRUBD stands for and why theirs are the go-to products for male grooming. RKM worked closely with SCRUBD to help develop their brand profile, messaging and USP’s and were instrumental in the delivery of all marketing collateral including; brand booklets, press releases, content creation, lifestyle imagery, social assets and gifting materials. In line with the Harvey Nichols retail launch, RKM implemented an innovative and game-changing PR campaign to introduce SCRUBD into the UK market.
Through a targeted gifting strategy, consumer and trade media announcement, product placement, wider features, brand profile mentions and blogger engagement, RKM generated and sustained engaging press visibility and brand awareness positioning SCRUBD as a leader on the male grooming scene.
RKM have been responsible for growing the SCRUBD social media platforms from day one, while increasing engagement brand awareness and social media visibility.
- 4,000 social following
- 40,000 social reach