British men’s grooming brand SCRUBD hand-craft 100% naturally effective soap and skincare for men.

The entire collection is hand-crafted in England to meet the demands of men’s skin and uses only the finest, all-natural extracts, botanicals, vitamins and essential oils ethically sourced from around the world. SCRUBD founder, Mark Helvadjian works with leading experts in England to create the SCRUBD signature soap and skincare ranges combining age-old artisan methods with cutting-edge techniques targeting all skin types. As champions of men, SCRUBD is passionate about helping men to feel great in their skin and be masters in every area of their life. 

Services utilised

  • Copywriting & Content Creation
  • Distribution & Retail
  • Events & Experiential
  • Key Opinion Leader engagement
  • Market Entry & launch
  • Media Relations
  • Social & Digital Media
  • VIP Relations

Services utilised

  • Copywriting & Content Creation
  • Distribution & Retail
  • Events & Experiential
  • Key Opinion Leader engagement
  • Market Entry & launch
  • Media Relations
  • Social & Digital Media
  • VIP Relations

The Challenge

Carve out a space for an unknown brand

With lots of well-established men’s grooming brands on the market, the key challenge for RKM was to carve out a space for an unknown brand, establishing tone of voice and a clear message about what SCRUBD stands for and why theirs are the go to products for male grooming. We wanted to make SCRUBD more than just a product, but something to aspire to, something to surprise and delight and something you have to be a part of.

The strategy

RKM implemented an innovative and game-changing PR campaign

Prior to their UK launch, RKM worked closely with SCRUBD to help develop their brand profile, messaging and USP’s and were instrumental in the delivery of all marketing collateral including; brand booklets, press releases, content creation, lifestyle imagery, social assets and gifting materials. In line with the Harvey Nichols retail launch, RKM implemented an innovative and game-changing PR campaign to introduce SCRUBD into the UK market. Through a targeted gifting strategy, consumer and trade media announcement, product placement, wider features, brand profile mentions and blogger engagement, RKM generated and sustained engaging press visibility and brand awareness positioning SCRUBD as a leader on the male grooming scene. RKM have been responsible for growing the SCRUBD social media platforms from day one, while increasing engagement brand awareness and social media visibility. SCRUBD platforms now have a combined following of 3,557 and total social reach of over 40k, while maintaining a clean and contemporary aesthetic to their social media platforms.

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Pieces of press coverage

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Total audience reach

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Social reach

Over a 4-month launch campaign by RKM. Press highlights: GQ, Tatler, Esquire, Sunday Times Style, Times Luxx, Elle, The Observer…

Contact us to find out more

Get in touch with us here at RKM to see how working with us can benefit your business and land you that important partnership.

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