RKM implemented an innovative and game-changing PR campaign
Prior to their UK launch, RKM worked closely with SCRUBD to help develop their brand profile, messaging and USP’s and were instrumental in the delivery of all marketing collateral including; brand booklets, press releases, content creation, lifestyle imagery, social assets and gifting materials. In line with the Harvey Nichols retail launch, RKM implemented an innovative and game-changing PR campaign to introduce SCRUBD into the UK market. Through a targeted gifting strategy, consumer and trade media announcement, product placement, wider features, brand profile mentions and blogger engagement, RKM generated and sustained engaging press visibility and brand awareness positioning SCRUBD as a leader on the male grooming scene.
RKM have been responsible for growing the SCRUBD social media platforms from day one, while increasing engagement brand awareness and social media visibility. SCRUBD platforms now have a combined following of 3,557 and total social reach of over 40k, while maintaining a clean and contemporary aesthetic to their social media platforms.