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The Brief

RKM were appointed as the official PR partners for Sambucol to support in the UK market through a strategic press and social media campaign, building up a loyal following of brand advocates amongst leading industry experts and influencers in the UK, as well as positioning the brand in the media as the number one brand for immunity in the UK.

RKM worked alongside Sambucol on a number of creative PR activities such as creative mailers to showcase the brands hero products through the seasons, as well as influencer campaigns to further develop relations and attract a new consumer audience in the UK.

Through strategic PR activities for Sambucol, RKM handled all consumer media announcements and press coverage, product placement and reviews, social media management and influencer engagement, as well as generated and sustained press and media visibility.

RKM Communications

RKM Communications

Services utilised

The Results


Combined media reach (million)


pieces of press coverage since the start of the campaign


of targeted press and influencers were briefed (%)


creative mailer activities managed

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