Paul Edmonds, is an authority within the hair industry and unbeknown to most, Paul is the visionary talent behind some of the most iconic hair transformations seen in film and television over the last 30 years, including a annual partnership with BAFTA. We needed to raise the profile of Paul Edmonds as an individual alongside the two salons.
Encouraging top tier journalists, VIPs and influencers to experience in-salon the Paul Edmonds London unique brand offering was key to bringing the story to life. To support this it was vital to amplify Paul and the team’s voice as experts with commentary and profile opportunities.
In addition, as the Official Hair Partner for the EE British Academy Film Awards we worked to amplify this message with VIP management, press relations and influencer engagement.