Award winning hair and beauty destination, Paul Edmonds London, is a luxurious brand celebrating the very best of British hair and cinematic creativity with salons in Knightsbridge and Battersea PowerStation.

Services utilised

  • Events & Experiential
  • Copywriting & Content Creation
  • KOL & Influencer engagement
  • Media Relations
  • VIP Relations

Services utilised

  • Events & Experiential
  • Copywriting & Content Creation
  • KOL & Influencer engagement
  • Media Relations
  • VIP Relations

The brief

Paul Edmonds, is an authority within the hair industry and unbeknown to most, Paul is the visionary talent behind some of the most iconic hair transformations seen in film and television over the last 30 years, including a annual partnership with BAFTA. We needed to raise the profile of Paul Edmonds as an individual alongside the two salons.

Results

Encouraging top tier journalists, VIPs and influencers to experience in-salon the Paul Edmonds London unique brand offering was key to bringing the story to life. To support this it was vital to amplify Paul and the team’s voice as experts with commentary and profile opportunities.

In addition, as the Official Hair Partner for the EE British Academy Film Awards we worked to amplify this message with VIP management, press relations and influencer engagement.

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pieces of coverage achieved since the start of the relationship

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pieces of BAFTA 2019 coverage inc. Harper’s Bazaar, Tatler, Glamour.co.uk, Mail Online

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Reach in 2019 so far (million)

Contact us to find out more

Get in touch with us here at RKM to see how working with us can benefit your business and land you that important partnership.

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