Dr Botanicals is a 100% natural brand apothecary, which an ethos centred on using the best natural and organic ingredients to treat common skin concerns.

Services utilised

  • KOL & Influencer engagement
  • Media Relations

Services utilised

  • KOL & Influencer engagement
  • Media Relations

The brief

Launched in 2011, we were tasked to launch the brand to UK press and influencers to directly drive further sales for the brand. Harnessing innovative and topical ingredients is a key part of the brand proposition so we centred the campaign on their hero formulation – CBD infused skincare. Not only is this ingredient highly effective when used correctly, but was already topical and on the news agenda.

Results

As a result, we drove the conversation surrounding CBD oil and hemp when used in beauty products. We positioned Dr Botanicals as a authority on the growing market in the UK.

As a result, we drove the conversation surrounding CBD oil and hemp when used in beauty products. We positioned Dr Botanicals as a authority on the growing market in the UK..

Top tier titles including Byrdie, The Sun, Daily Mirror, Storm Models and Get the Gloss

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pieces of coverage since November 2018

Contact us to find out more

Get in touch with us here at RKM to see how working with us can benefit your business and land you that important partnership.

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