As a new brand to the UK, our challenge was to introduce their systems to both trade and consumer titles, creating the demand for treatments, and thus strengthening the draw for medispas and salons to purchase the technology.
- 129 pieces of coverage since campaign commenced
- Combined editorial reach of 196+ million
- 100% of journalists at target media titles have been briefed
- 23 pieces of coverage for key NPD in four months since launch