The Baldan Group is one of Italy’s leading manufacturers and distributors of beauty & aesthetic products and equipment, supplying over 7,000 centres in Italy alone and now launching their ground-breaking, state of the art systems to the UK market.

Services utilised

  • Copywriting & Content Creation
  • KOL & Influencer engagement
  • Market Entry & launch
  • Media Relations
  • RKM Consulting
  • Events & Experiential

Services utilised

  • Copywriting & Content Creation
  • KOL & Influencer engagement
  • Market Entry & launch
  • Media Relations
  • RKM Consulting
  • Events & Experiential

The brief

As a new brand to the UK, our challenge was to introduce their systems to both trade and consumer titles, creating the demand for treatments, and thus strengthening the draw for medispas and salons to purchase the technology.

Results

- 129 pieces of coverage since campaign commenced

- Combined editorial reach of 196+ million

- 100% of journalists at target media titles have been briefed

- 23 pieces of coverage for key NPD in four months since launch

+ 

pieces of coverage since campaign commenced

+ 

combined editorial reach (million)

+ 

percentage of journalists at target media titles have been briefed

+ 

pieces of coverage for key NPD in four months since launch

Contact us to find out more

Get in touch with us here at RKM to see how working with us can benefit your business and land you that important partnership.

Get in touch