Perk Skincare is the world’s first hybrid facial, merging a professionally delivered exfoliation with take-home products to extend the benefits of each treatment for a whole month.

Created by the brains behind the world-renowned HydraFacial and distributed in the UK by aesthetic experts The Consulting Room Group, Perk provides a speedy solution for face, eyes and lips delivering brilliant results for skin health.

Services utilised

  • Key Opinion Leader engagement
  • Media Relations
  • Copywriting & Content Creation
  • Events & Experiential
  • Market Entry & launch

Services utilised

  • Key Opinion Leader engagement
  • Media Relations
  • Copywriting & Content Creation
  • Events & Experiential
  • Market Entry & launch

The Challenge

Perk tasked our agency with raising the profile of Perk Skincare in UK as a quicker, more accessible treatment from the experts behind HydraFacial. The key challenge was to ensure that people didn’t make the assumption that due to the speed of the Perk treatment, that it wouldn’t deliver on results.

The Strategy

Our key aim was to drive quick press interest and due to the portable nature of Perk, we decided a pop-up event would be ideal. The format would allow us to drive a large volume of press appointments in a short space of time, with instant social media inclusion and vital 1-2-1 time to discuss the benefits of Perk whilst the journalists and influencers experienced the treatments first-hand. The format was so successful, that we held a second pop-up a few months later. Alongside the events, we created key press materials for Perk to communicate the key USPs of the brand.

The Results

In just six months we’ve welcomed over 18 press to experience Perk from ELLE to Harper’s Bazaar. We have driven coverage in titles including Good Housekeeping, Woman & Home, Harper’s Bazaar Online and Refinery29 as well as among high-profile influencers The Abduls, Taislany Gomes, Beauty Queen UK, The Style Lane and Daniel Marin with more in the pipeline.

Contact us to find out more

Get in touch with us here at RKM to see how working with us can benefit your business and land you that important partnership.

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