Constantly reinventing and pushing the retail experience Paul Edmonds two salons, in Knightsbridge and Battersea Power Station’s Circus West, are unique spaces offering a sumptuous salon, exclusive nail and beauty areas and VIP treatment rooms all in a home from home setting. As a voting member of BAFTA, Paul’s relationship with the Academy is time honoured and in 2018 Paul and the eponymous Paul Edmonds salon were chosen as the Official Hair Partner of the EE British Academy Film Awards.
Founder, internationally renowned hair stylist, Paul Edmonds, is an authority within the hair industry and unbeknown to most, Paul is the visionary talent behind some of the most iconic hair transformations seen in film and television over the last 30 years. Paul Edmonds has been a driver of learning and development within the hair industry for decades and his expertise has cascaded to the Paul Edmonds London team through his extensive training and education and continues for all Paul Edmonds clients.
The UK hair care market is saturated with competing salons and professional hair care brands. With this in mind, a key focus for us was to ensure that Paul Edmonds London was positioned as the destination for luxury London salon, beauty and aesthetic treatments among health & beauty and lifestyle media.
In order to appreciate and understand the Paul Edmonds London unique brand offering it must be experienced, therefore the core to increasing Paul Edmonds brand profile was an increase in appointments with top tier media, influencers and VIP’s. To support this it was vital to amplify Paul and the team’s voice as experts with commentary and profile opportunities. Paul has various brand affiliations and being the hair ambassador for L'Oréal Professional Shu Uemura Art Of Hair, it means RKM have supported across multiple activations such as; NPD events, consumer and trade press hair appointments, trend forecasts for features, speaking opportunities, industry insight and providing commentary alongside product placements.
Our fourth year working with the Paul Edmonds team started with a bang as Paul Edmonds London were announced as the Official Hair Partner for the EE British Academy Film Awards 2018. Following two seasons as the hair partner for Britain Next Top Model and multiple award wins, including Marie Claire Hair Stylist and Salon of the year, Paul Edmonds London were ready to open their second salon within Battersea Power Station.