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The Brief

RKM were appointed to launch Oio Lab into the UK market and position the brand as a leading natural and organic skincare range with unique formulations combining nature and science to deliver clinically proven results. Through a targeted press gifting strategy, consumer media announcements, creative mailer activities, wider feature placement, brand profiling opportunities and influencer engagement, RKM generated and sustained engaging press visibility and brand awareness, positioning Oio Lab as one of the UK’s most up and coming skincare brands.

RKM Communications

Services utilised

  • Market Entry & launch
  • Media Relations
  • KOL & Influencer engagement
  • RKM Consulting
  • Distribution & Retail

RKM Communications

Services utilised

  • Market Entry & launch
  • Media Relations
  • KOL & Influencer engagement
  • RKM Consulting
  • Distribution & Retail

The Results

+ 

pieces of coverage since relationship started

+ 

combined reach (million)

+ 

of journalists at target media titles have been briefed (percentage)

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