We outlined that a core approach to achieving Kate’s goals was to get her in front of as many leading journalists as possible – after all, the experts the media trust are the ones they feature. By year end, we had secured 43 pieces for Kate in top tier titles from The Telegraph to Grazia, Evening Standard, Tatler, Glamour, Good Housekeeping, Sunday Times Style, Stella, Vogue, Cosmopolitan, marie claire and Woman & Home, with multiple insertions.
Such was the success of the campaign that by July 2016, Kate needed to upscale to meet client demand. Using our industry network, we secured residency at the prestigious Mondrian London. With roots in a holistic approach, there was a gap for a partnership with a clinical, aesthetic treatment provider to bridge the offering. An agreement was finalised and Kate Kerr London launched by August 2016. An increase in days and extended opening hours allowed Kate to increase her client offering to meet demand.