Heyland & Whittle are a leading soap and fragrance manufacturer based in England with visibility in top retailers such as John Lewis nationwide, Marks & Spencer, Liberty London, Fortnum & Mason, over 300 independent stores in the UK and a strong international profile with existing distributions in China, Hong Kong, Taiwan, Dubai, across Europe and parts of the United States.

Heyland & Whittle are also An Original Equipment Manufacturer (OEM) for companies such as, Harrods and Buckingham and have collaborated with fellow British brands; Designers Guild and Seasalt Cornwall.

Services utilised

  • Key Opinion Leader engagement
  • Media Relations
  • Copywriting & Content Creation
  • Social & Digital Media
  • VIP Relations
  • Distribution & Retail

Services utilised

  • Key Opinion Leader engagement
  • Media Relations
  • Copywriting & Content Creation
  • Social & Digital Media
  • VIP Relations
  • Distribution & Retail

The Challenge

Heyland & Whittle product collections are hugely popular and have a niche of their own in a competitive category within the market. RKM was tasked with implementing a strategic press campaign to increase brand awareness and brand loyalty through PR and social media. A key focus was to announce the launch of New Classic Gold Collection and promote the new packaging after Heyland & Whittle completed a brand refresh.

The Strategy

RKM fully manage all of Heyland & Whittle’s social media platforms and was responsible for introducing new product ranges including; Candles in a Can, Christmas Collection, HOME Solutions and Body Scrubs to the press and influencers. We were able to engage with these KOLs through a fun bath time gifting initiative encouraging individuals to upload their family bath time selfies to generate interactive content for social media. The main aim was ensuring that all ‘offline’ PR activity was supported and reinforced across all social media channels, but in addition to this, our goal was to ensure that the social media activity compliments and brings full circle the offline PR activity by further engaging customers and providing a deeper audience conversation and penetration. We are responsible for creating and posting all content, launching and managing advertising campaigns, further interacting with press and running online competitions, giveaways and audience engagements.

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Launched New Classic Gold Collection which was successfully rolled out across 38 John Lewis stores nationwide.

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Re-launched UK social media channels and grew the platforms with an overall social following of 17,388.

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The number of pieces of press coverage in six months after announcing three new product collections.

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