Endosphères Therapy technology is a patented Compressive Microvibration method, which in recent years has proved itself as the treatment of excellence to combat cellulite and adipose accumulations. Manufactured by the Fenix Group, an Italian company, they are at the forefront of the field of aesthetics and medical-aesthetic equipment, always basing their strength on research and development. Born in collaboration with institutes that have developed a treatment scientific protocol for guaranteed results against cellulite and wrinkles, the Endosphères Therapy treatment is 100% non-invasive. Through a roller composed of 55 spheres made of hypo-allergenic silicone, it generates mechanical vibrations at low frequency which act on the main causes of cellulite: lymphatic stasis, the accumulation of liquids and agglomerates of adipose cells.
As a new therapy to the UK, with a limited standing distribution, and purchased via industry professionals only. We were required to primarily leverage our network by supporting the brand in securing trade awareness. This was key before combining our trade approach with credible industry influencers and consumer publications; thus, furthering our efforts of driving demand and brand awareness on a public level. In order to spur the purchase of the machines from premium Clinics and Medispas. Another key challenge was ensuring the scientific rational behind the treatment was understood by the consumer. With five synergic actions, our explanation of Endosphères Therapy was paramount for the public to decode the rational and comprehensively understand all the innovative USP’s it has to offer. Therefore, identifying the therapy as most progressive and advanced machine within the UK’s luxury medical device market.
Ahead of the official launch, RKM supported Endosphères Therapy in outlining a strategy to market. This was achieved by utilising our expansive network within the medical aesthetics and beauty industry; by constructing a B2B, B2C, industry introductions and VIP influencer approach, to achieve optimal traction within each sector. By outlining a planning calendar, we were able to target and tailor each release specifically to Endosphères USPs, season and trend, thus building brand awareness and ensuring Endosphères therapy was recognised the more desirable and cutting-edge non-invasive face and body treatment.
We have made B2B industry introductions resulting in numerous sales of the Endosphères Therapy device. We have built an army of advocates, with outstanding endorsements from leading industry influencers and directors, who are now personally using and recommending Endosphères Therapy. Editorial has been secured to appear in the brand’s key target publications including The Telegraph, Cosmopolitan, Ok Magazine, The Daily Mail and coverage has been secured among VIP influencers such as Roxie Nafousi and Sammi Maria.