Welcome to Pulse, RKM’s media news update. Every month we’ll share the latest in the publishing and beauty industry, from newspaper revamps to changes in influencer marketing. Read on to find out what’s happening this month.
The Beauty Industry Feels the Love Island Effect
We can’t start this month’s round-up without talking about Love Island. Love it or hate it, there’s no denying the impact the cult show has on the beauty industry.
As the main sponsor of the show, Superdrug have reported a sales and profit jump citing the show’s popularity as a main driver for this. Unsurprising when you consider over 3.4 million people have been tuning into the show.
Alongside this, the shows style has also been raising a few eyebrows, with The Telegraph’s
inevitable promotion of the ‘less is more’ approach to beauty, in a brilliantly satirical account backlash to the contestants heavy handed approach to teeth whitening, fake tan and hair extensions.
But there’s no denying the stats; research has shown that 60% of people are planning on spending more on beauty products
having tuned into the girls epic sessions getting ready each evening, with Dani’s beauty look being the one most women want to copy. Go Dani!
ELLE UK Dedicates its September Issue to Sustainability
Not only is their cover-girl for the much anticipated September issue the gorgeous and pregnant Slick Woods, who’s bump stuns on the monthly magazine’s cover but the title has teamed up with a stellar list of brands, influencers and industry names to focus the September issue on sustainability in fashion.
Including Stella McCartney, Arizona Muse, Pamela Anderson, Katherine Hamnett, Jaden Smith, Pandora Sykes, Livia Firth and Naomi Klein, the issues aims to encourage more environmentally friendly fashion choices. A first for the industry and a big thumbs up from us!
British Vogue Launches a New Podcast
Well, not just yet… but we will be. The office was buzzing as British Vogue announced it’ll be launching it’s first ever podcast from 6th August, Appearances
Hosted by Steve McQueen and with guests including Adwoa Aboah and Gwendoline Christie, we’ve high hopes for this weekly instalment transforming our Monday morning commutes.