Welcome to Pulse, RKM’s media news update. Every month we’ll share the latest in the publishing and beauty industry, from newspaper revamps to changes in influencer marketing. Read on to find out what’s happening this month.
Social Media leads the way in beauty
Today’s beauty brands have a new audience to win over when debuting their products: the ever-growing group of skin-care and makeup junkies that is burgeoning online. Brands now turn to social media, to gain an insight into what’s trending. The result is an uptick in products that emphasize texture, viscosity, light and color, often with special effects like glitter or foam added in. Products with unique application processes, like those utilizing water droppers and sponges, and all manner of masks, are also popular. As beauty becomes more visual, there’s a larger desire from consumers to create the perfect selfie or flatlay.
“There’s a big desire today to create something that results in an Instagram moment, where a product is very photogenic and encourages consumers to take a picture of it,” said Natasha Jen, a partner at the branding agency Pentagram.
Read more over at Digi Day
Royal Wedding Round Up
She’s the most talked about woman in the world at the moment and we can see why. The Duchess of Sussex married her prince last Saturday and it’s safe to say we were all wowed by her natural beauty.
Meghan’s naturally beautiful and glowing skin gave the perfect base for Dior Ambassador and makeup artist @danielmartin to use his nimble fingers and highlight her features with a smokey eye, a couple of freckles peeping through and a pink lip.
Pre-wedding, Princess Megs enjoyed treatments by London facialist Sarah Chapman, using Dermalux for the ultimate skin rejuvenation.
Richard Dennen, editor of Tatler, has announced the appointments of Emma Elwick-Bates as editor-at-large.
Emma joins Tatler from US Vogue, where she held the position of fashion news editor. Prior to this she was style editor at British Vogue.
And Finally… If you’re looking for something to do this weekend, Chelsea Flower Show is taking place till Saturday 26th May. Flowers mixed with health and wellbeing, we’re sold!