RKM Pulse, October 2018

Why Instagram should take a top spot in your B2B marketing efforts Here’s a fact for you: Nearly half of all B2B product researchers are ‘millennials’, and with the largest demographic of Instagram’s users being 18-24 year olds, this is the best place to engage consumers where they normally spend time. No cold-calling or ‘hardcore sales’, just a brand becoming their friend and making their way into the head of the consumer. This is what we do at RKM when working with influencers and bloggers; by gifting them products we’re giving the consumer a recommendation from a friend. Charlotte Tilbury receives MBE From The Queen Charlotte Tilbury has received an MBE for services to the beauty and cosmetics industry, having been named in the Queen’s Birthday Honours List in June. Having worked as a make-up artist for over 20 years, Tilbury launched her eponymous brand in 2013 which is now at the forefront of the cosmetics industry. Well done Charlotte! Alessandra Steinherr x PRIMARK Skincare Collection We’ve only just heard the news of Alessandra Steinherr x Elizabeth Arden, so we were really surprised to see the launch of her skincare range with PRIMARK. The range consists of hydrators and masks, alongside lip balms and pore balancing serums. Luckily our offices are near a flagship store… Beauty Podcasts And if you’re searching for something to listen to while doing your Sunday Night Facial routine, we’d recommend beauty podcasts; answering all the burning skincare questions you’d only trust an expert with!