RKM Pulse, November 2018

Instagram cracks down on fake followers gained via third party apps

For most of us, this is great news, and exactly what needs to happen. The days of faking your ‘insta-fame’ and manipulating brands into thinking your following is genuine are over. Well, at least we hope so! Many of you will be aware of third-party apps that can be utilised to artificially grow your audience, and now Instagram claims that users who employ these tactics will receive a warning letting them know their artificial activity on Instagram has been removed. They also made a statement saying:

“Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity”

What are your thoughts on these new rules and regulations?

Victoria Beckham plans the launch of her own YouTube Beauty channel

Just when you think Victoria couldn’t do any more, she goes and launches her own YouTube channel. Yup – that’s right. If you have not heard the news, where have you been hiding? The Mother-of-four, fashion icon and beauty influencer has officially announced that she will be launching her own beauty tutorial YouTube channel. And we are over the moon!

Posting the video on her Instagram account, Beckham added the caption: ‘Today I have special news to share. I will be launching my own @youtube channel with beauty tutorials, styling tips and lots of stuff from me.’

So, who will be tuning in to watch this fashion mogul share her beauty secrets?

Topshop make-up is back with a bang!

After vanishing from our lives suddenly and unexpectedly, with no news confirming when it would return, Topshop makeup is back with a vengeance.

The new offering brings us a new, affordable, reformulated, repackaged and expanded range that combines everything we loved before. It now features all your make-up necessities from foundation to bronzers, brushes, eyeshadows and endless lipstick shades. The relaunch couldn’t come at a better time, with Christmas just around the corner!

And what’s the best thing of all? It’s all budget friendly, with prices starting at £6!