As we are now according to sources heading into a recession, it is more important than ever to ensure your business, your product and your service is visible to your target customer both old and new. With less money in people’s pockets, if you are not telling them why they should buy your brand, then your competitor will be telling them why they should buy theirs.
As reported by the BBC recently, the Bank of England has warned that the UK is heading for a recession due to raised interest rates and the increased cost of living. Simply put there is less money in people’s pockets, so anything purchased needs a very good reason why. To continue generating sales and revenue, consumer loyalty and trust is imperative because when people have less money, these factors will determine where they spend it.
A strategic press office and influencer outreach program with RKM Communications will support you in communicating your brand messages to your target customers maintaining and increasing your visibility with them. Positive reviews and endorsements from trusted influencers, editorial features in top-tier publications and engaging messaging and content, are all vital to telling people who you are, what you do, and more important why you do it and why people must have it in their lives, whether that be a product, treatment, or service, to continue driving sales and revenues.
It is also more vital than ever to stand out from your competitors and rivals during times of economic uncertainty, especially as consumers will really be thinking about where they should spend their money. By positioning your brand as trusted experts and thought leaders, we know from experience that this retains old customers, attracts new ones, and generates sales.
The RKM team are fully equipped to support our clients to maximise sales and revenues with all the services we offer which we tailor to our clients based on their needs and goals. Having kept our customers thriving during the pandemic, our proven activations and strategic communication strategies have not only ensured that our clients stay at the forefront of the industry, but have actually increased product sales and treatment bookings as a direct result of our work.
If you would like to chat more about how we can help you keep front of mind to your customers both new and existing, please get in touch!